The explosive popularity of the sour plum soup at the herbal medicine shop in later generations is fundamentally rooted in the "light healthcare" trend.
Light healthcare is the opposite of the heavy-duty health and wellness practices favored by the older generations.
The post-90s generation, with limited time and energy, but a growing awareness of health and wellness, gradually integrate the concept of light healthcare into their lives.
Then, with the amplifying effect of Xiaohongshu and Douyin, that accident spread nationwide in a short time.
Now, Su Huai clearly doesn't have those conditions.
The concept of light healthcare is just budding, and the only channel of spreading is through the campus forum, so it cannot be the main focus.
So what to do?
Exploit beauty, create disparity.
Essentially, marketing revolves around a few core tactics—use what you have.
