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According to past patterns, Bit Company's quarterly revenue usually ranged between 800 million to 1 billion US Dollars, with a net profit margin of around 23% either way.
After all, as a Dow Jones Index constituent and one of the few giants in the industry, Bit's financial data has always been sound.
But as good as it was, as Bit became more entrenched in the industry over time, its growth began to slow.
This is a situation that any multinational corporation is bound to face once it develops to a certain extent.
The industry coined the term "Novigrod Theorem" to interpret the growth pattern of business development.
It roughly means that once a company's market share exceeds 50%, it can no longer double its market share.
Almost anyone can understand this simple truth, but it reveals the roots of many multinational companies' rise and fall.
Like people, a company also has its adolescent growth phase, stable middle age, and declining old age.
