"Carpet bombing?" This term made Steve and Jane feel both novel and unfamiliar.
It was novel because the name revealed the marketing principle, but unfamiliar when it came to internet services.
Steve Case and Jane Brandt could not imagine how to conduct such marketing tactics in the field of internet service.
"Dean, what should AOL's carpet bombing look like?" Steve, who had studied the market for many years, had never considered this method before.
"It's simple," Dean summed up in one sentence, "stuff every scene in people's lives with AOL's advertisements."
Steve was taken aback, "TV commercials, newspapers?"
"Or posters, mailboxes?" Operations Director Jane Brandt added.
Dean glanced at the Operations Director, then nodded.
"You're getting close, but it's not direct enough."
In order to describe his method more vividly, Dean casually picked up a magazine from the desk.
"This is a PC World magazine, right?"
"Of course," the two nodded.
