"Global Overview" magazine is almost a must-read for tech workers in Silicon Valley, despite its irregular publication schedule and lack of a special promotional channel.
But when the Christmas special issue hit the display windows, bookshelves, and even convenience stores, white-collar workers who discovered the magazine did not hesitate to put it in their shopping carts.
The selling price of five US dollars was affordable for almost every student, especially in the Golden State's Silicon Valley, where wealthy people abound.
So, of the five thousand magazines sponsored by Dean, the majority were distributed around the Bay Area, with the rest sent to San Francisco and nearby San Jose.
Now, those seeing the Christmas special issue were not just Mayfield investors and the founders of 3Com, but it also landed on the desks of other executives in Silicon Valley.
For example, Andy Bechtolsheim from Sun Microsystems was having a private talk with John Hennessy from MIPS, among others.
