In December of '95, things heated up because of Microsoft's press conference and Dean's public response.
It was a big deal that this industry giant announced its foray into the Internet, but it was even more of a news sensation when the world's richest man publicly mocked it as a copycat.
While the editorial world had always been critical of Microsoft's dishonorable history, someone as influential as Dean openly picking a fight had a completely different effect.
It was as if the major media had conspired together, all using the photo of Dean in front of Netscape's door on the front page headlines.
"The Silicon Valley giant strikes back!" "The rage of the richest man" "Dean Price: Gates is a robber!"
Alright, these media outlets fully reflected what it meant to love a spectacle, as one headline competed with another for attention.
Dean's unusual statement excited them, but most importantly, these media wanted to stir up the conflict between the two "richest men."