21% of American households owned computers, though this statistic targeted urban residents from cities with a population over 50,000.
However, the urbanization rate in America was quite high, and according to the results of the 1990 census, this rate was over 83%.
Therefore, the CIX Alliance easily inferred that there were at least 20 million households with computers in America.
But among these households with computers, only about 10% had network connectivity.
Anybody seeing this data would understand that the internet service market had immense potential.
After all, the 90% incremental market alone was incredibly attractive, with a huge potential customer base.
Even if the network connectivity rate for households with computers were to rise to 50%, that would mean tens of millions of internet users.
Everyone present was acutely aware that convincing households with computers to subscribe to network services