The promotion effort for the Teams software with "Global Overview" magazine has been completed; the next move will depend on how effective this campaign proves to be.
If the feedback is good here in Silicon Valley, Dean might also consider buying some ads in mainstream computer journals like "Popular Electronics," "PC Magazine," and "Consumer Electronics."
For office software aimed at corporate users, these are generally the types of publicity involved, and sometimes they're even less effective than word-of-mouth amongst users.
While Dean was busy promoting Teams sales, the Byte Software office in Menlo Park also had a facelift.
Six desks were arranged side by side along the walls, and several fairly new second-hand computers were already in place.
Even with the help of a network service provider called CSNET, these computers were connected to the NSFnet.
