Futton Group's headquarters was located in Lu Yuan's Lujiazui, with its main business being the operation of internet products. It primarily organized and managed targeted user groups to increase user stickiness, user contributions, and user loyalty. It also strategically conducted user activities to boost user enthusiasm and participation, tailored to the needs of market operations.
The operation of internet products relied on using big data to optimize the experience for users. Through analysis of big data, the goal was to expand the user base. By conducting market research to gather user demands and then determining product functions and plans, the key was to understand user behaviors and needs and, more importantly, to view matters from the user's perspective.
By understanding the needs or demands of users, Futton tailored its products more towards consumers, thereby increasing the likability of its products and achieving a win-win outcome.
