In fact, Gu Changsheng's statement contradicted the orthodox rules of sales.
Simply put, no one would allow marketing expenses to occupy a high proportion of the company's net profit. Imagine earning a hundred dollars, but spending ninety on marketing, even if it does bring in more revenue...
But the amount of revenue is uncontrollable.
The higher the proportion of marketing investment, the greater the income risk, which is no different from betting on the roll of the dice.
Of course, high-proportion marketing indeed greatly enhances the brand effect...
Just like the 'first impression' he mentioned.
In the domestic market, Cloud Summit Company has established its luxury image, but this only targets domestic customers. To completely get foreigners to accept the 'high luxury' image, the first impression is very important; otherwise, merely opening a large number of stores would only give people a sense of cheapness.
