Learning enchanting is like learning arts. For example: drawing.
In most cases, the primary motivation for someone to learn how to draw is because it's fun.
How many times have people looked at someone's art and thought, "Holy shit, this is so cool!" or "I want to draw like that too!"? This sense of excitement and inspiration is the main driving force that pushes people to learn and improve.
When people begin to learn new things, it's like exploring a whole new land filled with exciting and cool stuff. And if someone is a genius, that natural talent can propel them through the beginner levels faster than anyone else. There's nothing as rewarding as rapid progress—the dopamine rush, the satisfying feeling of creating something amazing.