A group of people were able to empathize with each other instantly.
Xu Musen smiled and said, "So the base price must remain firm, but we can offer them some early bird discounts. For example, if their online orders exceed a certain number, we can give them some rebates, and tell them that the earlier they settle in, the higher the rebate rate will be."
"Brilliant!"
Zhou Hangyu's eyes lit up. Human nature is actually quite simple; people fear not getting a deal for themselves, but they fear even more that others might get a better one.
Although the method of offering more rewards for earlier settlement is simple and crude, it's very likely to be effective.
This tactic is especially successful in dealing with holdouts during demolitions. Despite seeming united as iron, if you announce an extra reward for the first household to sign the demolition agreement, surely someone would volunteer straight away, likely more anxious than the demolition crew to knock down their own house.
