Originally, a considerable part of the audience had merely invited friends and colleagues who also enjoyed variety shows to watch this live broadcast.
Now, as the prize money increased, the audience eagerly recommended the show to relatives who didn't usually have an interest in variety shows, like their parents and grandparents.
This group of older viewers initially didn't favor noisy variety shows filled with all sorts of games.
But now they thought, "Hey? Surviving in the wild, building your own shelter and cooking outside, that's actually quite interesting!" As they watched, many became hooked.
The show's soaring popularity was not only a victory for the production team but also brought quick success to the eight celebrity guests.
Just two or three days after the premiere, they had all become household names, without any exaggeration.
Stars who had turned down the director for the first season were now green with regret.
