Is your next big client a golfer, runner, swimmer, surfer,
or skier? Are you attending a social function filled with
accountants or Zen Buddhists—or anything in between?
There are untold thousands of monthly magazines
serving every imaginable interest. You can dish up more
information than you'll ever need to sound like an
insider with anyone just by reading the rags that serve
their racket. (Have you read your latest copy of
Zoonooz yet?) strolled, I gradually changed the subject from chrysanthemums to
the consulting work I could do for her company. Who was leading whom down the garden path?
Is the world getting smaller, or are we getting bigger? Today's
Renaissance man or woman is comfortable and confident anywhere. The next technique helps you be an insider wherever you
find yourself on the planet, and it saves you from fulfilling the
world's fantasy of "the ugly American."