Coming up with a great idea gives you a rush. You start imagining the
possibilities and the benefits. And of course, you want all that right away. So you
drop everything else you're working on and begin pursuing your latest, greatest
idea.
Bad move. The enthusiasm you have for a new idea is not an accurate
indicator of its true worth. What seems like a sure-fire hit right now often gets
downgraded to just a "nice to have" by morning. And "nice to have" isn't worth
putting everything else on hold.
We have ideas for new features all the time. On top of that, we get dozens of
interesting ideas from customers every day too. Sure, it'd be fun to immediately
chase all these ideas to see where they lead. But if we did that, we'd just wind up
running on a treadmill and never get anywhere.
So let your latest grand ideas cool off for a while first. By all means, have as
many great ideas as you can. Get excited about them. Just don't act in the heat of
the moment. Write them down and park them for a few days. Then, evaluate
their actual priority with a calm mind.