Claire nodded and said, "Oh."
"Secondly. "Summer Mu lowered her voice slightly
Claire had heard of this rule for a long time, but now that she heard Summer Mu said it so confidently, she widened his eyes and said, "Are you saying that's why our fashion department can't do as well as Y?"
Summer Mu nodded and remembered the phone call she heard outside Meng's office, saying, "It's not just about the clothing department. How many years have we been in business? Many of those suppliers have been cooperating for seven or eight years. Some of our relationships with Mr. Meng and other managers are also complicated. It's not easy to move."
Upon hearing this, Claire secretly clicked her tongue and dared not delve deeper into the conversation. Instead, she exclaimed, "As you say, with these suppliers and the tangled relationships dragging us down, aren't we sure we can't win Y?"
Summer Mu replied, "I think these are just secondary. The most important thing is…"
"What is it?"
"It's posture."
Claire was a bit stunned and said, "What is that? I said Summer Mu, you've been in the marketing department for a month and your speech is becoming more and more pretentious."
"Stop talking nonsense! "Summer Mu said lightly," Didn't I pretend before?"
Claire chuckled and Summer Mu also chuckled, then said seriously, "I thought Mr. Meng was very impressive and powerful in this big promotion before. He used price wars to push the other party into a difficult situation. And all along, our supermarket and other supermarkets have done this."
"I always thought that Beck... the current leader of Y, was a very cunning and vicious guy. But now, he can sell clothes like this, which actually has a big impact on me. I think he's different from everyone else.
Others either followed conventions, clung to vested interests, or thought about how to strategically calculate and harmed their opponents. Even Mr. Meng, who is so experienced, is an old hand in the business world. But he is also such a person.
But Beck is different. He is using an updated, higher quality, and more attentive approach to the supermarket clothing department. That feeling is like... we are trying hard to stand on top of our opponents, but they are already at the top of the industry from the beginning. This is his posture. So when he makes a move, we feel unprecedented pressure."
——
However, in the following two weeks, Summer Mu realized that her initial prejudice against Beck was not wrong... He was a man at the top of the industry, but at the same time, he was also a skilled and ruthless man.
In the second week of opening, Y offered a 50% discount on all cooked food products. And promised to unconditionally return the product if the taste was not satisfactory within this week; If there were any quality issues, a fine of 1000 dollars would be imposed for one complaint. And invited a master chef from a cooked food manufacturer on site to demonstrate the process of cooked food production, exuding the style of a folk master and attracting countless citizens to watch
At the same time, clothing prices had been raised to 20% off, indicating that this price was only for one week and would return to its original price next week. Pre order now. Therefore, the sales of clothing had declined slightly, but they were still considerable.
This week, Y Daily's sales exceeded 3 million dollars, while L fell to 1.2-1.5 million dollars.
In the third week, Y bedding was on a 50% discount promotion across the board. The price of cooked food had been increased to 20% off.
...
The cunning of Beck lied in the fact that the attack categories he selected were all weak points of L. In the clothing industry, the entire sector was weak, including L; However, the cooked food department had always had complex brands and deep waters, and L's cooking was not good enough; Bedding, coinciding with the changing seasons of spring and summer, was also a relatively conservative and less important subject for L.
And his attack conversion speed was very fast. The promotion for each category only lasted for one week. Changed targets immediately next week. This was what caught Meng and even the entire L off guard. You hadn't a chance to launch a counterattack strategy against cooked food yet, but he had already turned around and attacked your bedding... His entire plan must have been arranged in advance, otherwise it wouldn't have been possible to raise funds and adjust goods at the last minute. Summer Mu could almost imagine Beck sitting in the office with a cup of coffee in hand these days. Wherever his hand pointed, Y's people would strike L with a knife
But who in the entire supermarket industry had done this before? Who was so ruthless and fierce? It's like treating a business opening as a siege battle. And they specialized in attacking the weak points of the enemy, using combination punches, lightning punches, and shadowless punches.
During this period, Meng also organized several counterattacks, using L's more advantageous grain, oil, and fruit subjects to launch strong promotions and recover some sales. But Beck's momentum was too great and his planning was too meticulous, making it difficult to defeat. Meng had already spent three million dollars and was bound by various connections. Despite his shrewdness and worldly wisdom, Beck had the upper hand in all aspects, and it was difficult to turn the situation around for a while.
The opening battle of Y had been completely launched. Nowadays, among consumers in the entire region, who didn't know that Y Supermarket was cheap and of good quality, and can completely compete with L, even slightly better.
——
If Meng hadn't been angry or depressed these days, it's false. In the business world, networking, money... these were not problems, but the biggest fear was encountering such unconventional and difficult opponents. He disrupted the original rules of brightness and darkness in the market, and disrupted the habits and interests of many people. And it would make you feel a clear and significant threat.
But if Meng were to lose control over this matter, it wouldn't be too much. He had been fluctuating in this industry for many years, with a stable foundation in L. Even if this store failed temporarily, it would not have any fundamental impact on him.
Go back and look for opportunities to counterattack.
The promotion in the supermarket continued, and the confrontation with Y cannot be relaxed; Employees should continue to scold and encourage, ensuring that their hearts were not scattered and morale was not lost. There were more dinners than ever before, and Meng now needed more connections and more interest exchanges.
That evening, as dusk fell, Meng was in the office. He had just taken off his shirt and put on casual clothes when his assistant Chen knocked on the door and said, "Mr. Meng, for the dinner party with Director Xie tomorrow night, the marketing department asked who you would like to bring?"
Meng pondered for a moment and said, "You can arrange it."
" Okay, Director Xie's subordinates are all men. I think we can bring a girl to liven up the atmosphere and prevent them from drinking. Why don't we just go with Summer Mu?"
Meng turned his head to look at him and paused for a few seconds before saying, "Okay."
——
When she received the call from the marketing manager, Summer Mu was standing at the entrance of Y Supermarket.
These days, L's performance had been sluggish, and she was insignificant and had no effect, instead she was idle. So she planned to go to Y today to take a good look and see how they do it. Knowing oneself and others was always beneficial.
The manager's phone call was rushed, only stating that there was a dinner party and asking her to follow, without specifying that it was to accompany Meng for a social occasion, so Summer Mu readily agreed.
After hanging up the phone, she slightly concealed herself, took out a duckbill cap, put it on, and handed down the long hair before calmly walking into Y Supermarket.