Zhang Ming said words that Ye Fan agreed with very much. Now with a multitude of brands and an even greater number of niche products, the market isn't infinite. The era of rapid growth has ended, and any yearly increases are quite limited—resulting in fierce competition. Even major brands are facing intense battles, let alone the budding smaller brands.
Of course, there have been success stories for new brands, but they are few and far between. Additionally, significant funds must be invested initially for marketing to build brand awareness and to undertake large-scale marketing efforts to gain market recognition.
Zhang Ming continued, "Unless you leverage your connections with the Xu Family, it will be quite difficult to succeed under the Zhu Family's interference. The Zhu Family's greatest advantage is their powerful influence in the retail industry."
