James's decision was one that Nike was happy to see.
Durant had already gone to New York, the biggest market in the NBA. As Kobe aged, James was Nike's only active superstar, but this superstar's reputation stank to high heaven.
What to do?
A Hong Kong actress, known for her roles in adult films, said after making it big in mainstream cinema that she had to "put her clothes back on, one piece at a time."
This is essentially the process of whitewashing.
You start cleaning up where the smearing began, with standards, formula, and the right sentiment. Note, the entire process follows a priority order, and one shouldn't be repulsively eager, like saying "Taito is the coolest" without proper emotional groundwork.
Therefore, in the following days, the foundation was laid by the outside world.
First, media close to James leaked, "Looking back, LeBron believes he still has unfinished business in Cleveland."
