Under such an environment, the ability of these Internet celebrity incubation companies to attract investment significantly decreased.
Take Qin Feng's Internet celebrity company, for example, it was profitable last year, but this year, besides Qin Feng who could still make a profit for the company, the money earned by other Internet celebrities under the company's banner was basically nothing after deducting marketing costs and various other expenses.
It was precisely because the company wasn't making much money that Qin Feng turned his attention to the entertainment industry, thinking of getting closer to it, just like some prominent Internet celebrities, by making cameo appearances in TV dramas or participating in variety shows.
However, the circle of Internet celebrities and the entertainment industry are ultimately two different worlds; Qin Feng is a well-known top Internet celebrity in the former, with significant influence and a wide network of connections.