"My father used to be the treasurer of the palace, and he has something to do with the palace." Shane replied.
"That's easy." Claire took out a box of salt from the space ring, opened it and pushed it over.
"This is the freshly made refined salt, as fine as sand and as white as snow..." Claire introduced.
Xia En dipped a little with his finger and put it in his mouth. After tasting it, he asked, "Is this any different from the previous iodized salt?"
"There's no difference, it's just one more process to grind the fine salt to make it look better." Claire knocked on the table, "Find your relationship in the palace, and supply this batch of salt to the palace. , money is not important, free supply is fine."
Xia En put down the salt in his hand and asked, "Please elaborate."
"Turn this batch of salt into salt "for the royal family" and sell it for a thousand gold coins in the store."
Xia En frowned and said, "Is a thousand gold coins too expensive?"
Claire burst out laughing, "This salt is not for sale. If anyone wants to buy it, sell it to him, hahahaha!"
Like those luxury brands in the previous life, every year, a luxury product that is very expensive but very impractical and does not meet the aesthetics of ordinary people is released. Do you really think that this kind of product is for sale? It's just for comparison. You go to see a bag that sells for tens of thousands and think it's very expensive, but when you turn your head and see a plastic bag sells for hundreds of thousands, it doesn't seem that the bag is too expensive when you look back. went.
In the same way, everyone thinks that iodized salt of 70 or 80 gold coins is expensive, but once there is a comparison, the iodized salt specially provided by the royal family actually sells for 1,000 gold coins. Also reasonable.
"First of all, make our products into products exclusively for the royal family, and improve the style of the products, so that they are not on the same level as those iodized salts outside, and the nobles like to pursue something different. so that they can show their difference from ordinary people. If our iodized salt can be bought even by people with lower status than them, then they will no longer pursue our products and feel that this product is related to their status. does not match."
"And the royal family's name is just enough to satisfy their vanity. In order to distinguish themselves from small and medium-sized nobles, and the difference between commoners, they will definitely not buy those sold outside that can be bought with a little money. Iodized salt, the only iodized salt that can be selected is our store, and the iodized salt of one thousand gold coins is not for sale, but for comparison. Compared with the iodized salt sold for one thousand gold coins, seven or eight Ten gold coins of iodized salt seems reasonable, and they're not that bad."
"Then we design two lower price ranges for iodized salt, which are aimed at the small and medium aristocracy and the slightly rich merchants and the petty middle class in the capital. The small and medium aristocrats ask them to spend money to buy iodized salt of seventy or eighty gold coins. It may be distressing, but if they give out an iodized salt of twenty or thirty gold coins, if they feel that they can also afford a brand that the nobles can afford, they will definitely be willing to pay the money. The price at the bottom is five or six gold coins. The same is true of iodized salt, aimed at businessmen and petty bourgeoisie who want to emulate the life of the aristocracy."
Don't think that this kind of routine won't work, there are many tricks in the past life, but Claire's poverty has never let those capitalists succeed.
Shane nodded while listening, admiring Claire more and more in his heart.
"Of course, these alone are not enough. You spend money to advertise."
"What ad?"
Claire knocked on the table, "The iodized salt from Nafu City has the best ratio of iodine. The iodine content in iodized salt is more in line with the iodine element required by the human body."
Xia En's eyes lit up and excitedly said, "This is to tell them from the side that the iodized salt sold outside is not the best ratio, and it does not meet the iodine element required by the human body, right!"
"That's right, you can't be distinguished from the iodized salts outside by the price alone. There must be something different to distinguish them from them."
This is the same as the advertisement of the air conditioner brand of Claire's previous life. Gree masters the core technology. As soon as the brand's air conditioner is sold in this advertisement, how can ordinary people know what the core technology is? But you will subconsciously feel that this brand of air conditioner is better than other brands.
In the same way, these nobles will not study what is the best ratio of iodized salt. As long as you give them an idea, the iodized salt from Nafu City is better than the outside. The willingness to pay for these iodized salts can not only show their noble status, but also not feel that they are paying IQ tax.
"The wooden box with iodized salt will also need to be changed."
"The salt in it doesn't change?"
"It doesn't need to be changed, the exterior packaging is different. I will ask the carpenter below to come up with two more boxes that are not as gorgeous as the previous wooden box, but you have to find someone to do the box specially for the royal family. Fucheng's current conditions do not allow it for the time being."
"Clear." Shane licked his tongue, "I'll just find a goldsmith to create this exclusive box!"
Shane also doesn't expect how many boxes "for the royal family" will be sold, but the cards must be given enough.
After Shane listened to Claire's words, his blood boiled, and he had to say that every time he talked with Claire, he gained something new, which was one of the reasons why he admired Claire.
"By the way, here is a new item that can be sold in the store."
Shane became interested, "What product?"
Claire asked Yuna to put her shredded squid on a plate and bring it over. The shredded squid below has not been collected, so she can only be wronged.
"What is this?" Shane asked suspiciously.
"A kind of seaside snack, try it." Claire invited.
"Then I'm welcome." Shane picked up one and put it in his mouth and chewed it, savoring the taste of shredded squid.
Seeing that the other party was almost eating, Claire asked, "How does it taste?"
Xia En, who has traveled all over the world, must not be able to eat the delicacies of many places, and he has a certain right to speak.
"It tastes good, it should be sold." Xia En commented objectively.
"How much do you think it should be sold for?" Claire asked ~www.mtlnovel.com~ Shane thought for a while, "A dozen copper coins per pound, other snacks in the capital are about the same price."
Claire shook her head, "No, it sells five silver coins a pound."
"This price is a bit exaggerated." Shane said in shock.
"It's not an exaggeration, it's just right." Claire said softly, "Have you forgotten who our customers are?"
For example, when you are shopping in the supermarket, you see that an ice cream sells for more than 30 yuan. No matter how good it looks, you are not willing to spend this money.
But if you go to a high-end restaurant to eat by yourself and see ice cream at the same price, you don't mind spending more than 30 yuan to buy one and try it.
Are these thirty-odd dollars different in value? That's not true. Thirty dollars is thirty dollars, and it's the same wherever you put it.
It's just a comparison. Since those people are willing to spend dozens of gold coins to buy iodized salt, it means that they don't care about spending five more silver coins to buy a piece of shredded squid to taste. Compared with gold coins, the shredded squid of five silver coins can only be regarded as small money.
But if you put shredded squid outside to compete with those snacks, everyone sells a dozen copper coins, why can you sell five silver coins? No wonder someone bought it!
Shane was very smart, and he understood immediately what Claire meant.
"This is a little bit of my selfishness." Claire said, this was indeed made to help the people below Nafu City to increase their income, which is not at all profitable for Shane's business.
"No problem, I'm worried that the products in the store are too monotonous." Shane also smiled, "By the way, this is not the only thing I came to see you this time."