Sho Matsubashi is not someone who excels at playing games.
Usually, her time is almost entirely filled with work; she's known as a female powerhouse in the industry.
In some aspects, she's even more driven than men, and that's precisely why she commands respect from peers in the gaming industry.
Aidan doesn't really fancy tech-oriented leaders like Takayuki, but he greatly admires Sho Matsubashi. He often seizes opportunities to contact her, promising high returns and shares, hoping she'll come to SuRui Electronics.
If he had such a strong player on his team, SuRui Electronics would undoubtedly develop faster.
Unfortunately, Sho Matsubashi never responds to him.
It's understandable; at Gamestar Entertainment, she's in charge of North America. Coming to his side would mean taking a subordinate role, and considering the high potential of Gamestar Entertainment, making money there is definitely not less than at SuRui Electronics. She has no reason to come over.
However, even though Sho Matsubashi isn't good at playing games, when she stands on the stage of the press conference, holding the new controller, she smoothly starts playing.
This time's demonstration is for a tennis game.
The game still seems a bit rough around the edges.
But through the capture of the sensory camera, it accurately captures the position of the controller and the player's approximate location.
People looked slightly surprised at this new form of gaming.
Previously, Gamestar Entertainment had only outlined the general direction of sensory gaming.
But without an actual demonstration, no one knew what sensory gaming would really be like.
But now they knew.
Through the sensory camera and special controllers, players could now engage in physical activity, just like playing tennis at home.
Apart from tennis, there are also sensory games like golf, baseball, and more.
It seems that sports games have opened up a whole new world thanks to sensory technology.
The journalists in the audience were naturally delighted.
Because this is a brand new technology, their news tasks for today are considered complete.
As for some of the attending peers, they were quickly brainstorming ideas about sensory gaming.
Several companies that own gaming consoles, like Red Fruit, Lirlda, and SuRui Electronics, are studying the feasibility of sensory gaming.
"Luke, can this sensory game be implemented on our gaming console?"
A manager from Red Fruit immediately asked an engineer who came with him.
They also have their own promotional products today, but upon hearing about the activity on the Gamestar Entertainment side, they immediately brought an engineer to gather intelligence.
After seeing the actual gameplay of sensory gaming, almost no one would doubt the fun of this new thing.
Sports and adventure may be innate instincts of humans.
The popularity of electronic games initially stemmed from the captivating adventures they offered.
Whether it's being a hero, a soldier, or a plumber saving a princess, it's all a form of adventure.
This fully taps into the adventurous genes of human nature.
Just satisfying people's need for adventure makes electronic games successful products.
And now, this product has a new direction of development: sensory gaming.
Regarding the inquiry from his company's superior, Luke quickly pondered for a moment with his engineering knowledge, then said uncertainly, "It can indeed be implemented, but the cost would be significant. If it were me, I would consider creating a new gaming console directly instead of adding this feature to the existing one."
The boss didn't understand the technical aspects, but with Luke, an engineer, saying so, it means that adding this feature to the current gaming console is almost impossible.
His expression was somewhat unpleasant.
Their Red Fruit company's gaming console has been on the market for over a year.
But over a year is not enough to recoup the investment.
Now, suggesting to the upper management to develop a new gaming console, isn't that asking for a harsh scolding?
Clearly, they would miss this rare opportunity.
But he was still somewhat unwilling and asked, "What if we forcefully implement the sensory function on our current gaming console?"
Luke said, "Then we would have to manufacture a new peripheral core hardware and adapt and adjust it with the current gaming console chip, which may result in unforeseen glitches. In the process of continuous trial and error, we may end up spending much more time than imagined, and it may not necessarily be more cost-effective than developing a new gaming console."
Luke had been straightforward, but if the boss really wanted to do it, let him do it; after all, it's not his own loss.
So far, their purely tech-oriented engineers have not been very valued, and he has long since felt no sense of belonging to Red Fruit.
He still somewhat misses the time when Myron Case was still around.
Back then, Myron Case at least respected them as technical talents, even though the pay was not high at the time, but it made them willing to work diligently.
But with the new leadership, their good days are over.
The company has completely shifted to commercial marketing and is trying to cut costs wherever possible for the product itself.
Their engineers have complained repeatedly, but it has had little effect.
Now he just takes a laid-back attitude; whatever the boss wants to do, he'll just take the money and do it.
Besides Red Fruit, Lirlda is almost the same.
However, Lirlda's new machine has been on the market for two to three years, and it's almost time to develop a new gaming console. It's just the right time to add sensory functions.
But to truly realize mass production of sensory products, it may take another year or two.
Comparatively, SuRui Electronics is the most advantageous.
SuRui Electronics has always had an advantage in developing new technologies. Plus, their PN2 gaming console has been on the market for a few years, also in the period of transition.
If they accelerate the pace a bit, they might even catch up with Gamestar Entertainment's pace and not be left too far behind.
Hayakawa Uejito almost instinctively decided to invest more funds in sensory development.
With SuRui Electronics gradually gaining a certain audience in the gaming market, the restrictions he faces at the company headquarters are gradually decreasing, and the disposable funds are slowly increasing, giving him more weight.
The demonstration ended, and a sensory experience area had been set up on the trial grounds, waiting for players to truly experience the new sensory form.
At the same time, besides the brand-new sensory technology, there's another thing that's receiving a lot of attention in the gaming experience area, and that's the new content of the sequel to Final Fantasy 7.