"Excuse me, sir, do you know about GBA?"
"GBA?... Oh, you mean that handheld console that's about to be released, right? Of course I know, how could I not know about such an interesting thing?"
On a bustling street in the United States, a television reporter and a cameraman were randomly interviewing people on the street.
With the increasing popularity of GBA, especially after GBA was released first in Japan, some unboxing and review videos have already appeared on online video platforms. Watching those beautifully rendered games, naturally, people in the United States are also very excited.
And in the days leading up to the release, journalists were keen to ride on this trend.
The reporter held the microphone to a young person on the street and continued to ask questions.
"Are you planning to purchase this latest product?"
"Definitely, because it's the coolest thing, and it's not expensive."
"Do you have any interest in other similar handheld consoles? Like the ones from Suire Electronics or Lirda?"
The young man looked puzzled, "Huh? What are those?"
"Well, handheld consoles are not just limited to GameStar Entertainment. Actually, you can try out others too; the quality of the games is equally good," the reporter explained patiently.
"Is that so..." The young man still didn't quite understand.
He could only be considered a player who was forcibly drawn in by the hype. Before this, he didn't even own a game console.
And all his previous gaming experiences were obtained from friends.
He only knew about GameStar Entertainment.
"Hey, don't listen to this reporter's nonsense, other companies' game consoles are rubbish, not worth mentioning at all."
At this point, a friend beside the young man alertly pulled his companion.
Americans are not short of money, even if they really spend a few hundred dollars on a game console, it's not a big problem.
But buying a bunch of junk is just causing trouble for oneself, so why bother?
The reporter felt awkward; clearly, his recommendation had failed.
So he quickly changed his strategy, "Indeed, other companies' game consoles are not up to par right now, but the gaming industry also has a promising future. It's impossible for there to be a monopoly forever, right?"
"I don't know, anyway, I only know that it's right to only buy GameStar Entertainment for now."
The initially interviewed young man still didn't understand what was going on, and the interview ended hastily.
The reporter then proceeded to interview several other passersby on the street.
People who truly understand the gaming industry as a whole are still in the minority. However, some did indeed heed his recommendation and were prepared to try out other companies' game consoles.
The release time of these game consoles was so close that other companies' game consoles didn't have much opportunity to capitalize on.
However, GameStar Entertainment's true 3D graphics game console has not yet been officially released, and many manufacturers are already eyeing the idea of a new game console.
If only a game console capable of running 3D games needs to be produced, even a pseudo-32-bit game console is enough.
Using two slightly inferior 16-bit chips, forcibly increasing the frequency, and making them run 3D graphics by force, saves money and can also deceive novice players.
In the United States, until now, many developers still attach more importance to the game console itself or the physical game cartridge.
The few who truly value content are still in the minority.
Because the United States has always been a country that values physical assets, even though the Digital Millennium Copyright Act has been enacted, there is still not enough emphasis on software quality itself.
In this regard, some industry professionals have also voiced their opinions, hoping that American companies can take them into consideration.
However, most of the game development companies and game factories in the United States are still subsidiaries of large companies.
They must have the same attitude as the companies above. Even if they want to focus on cultivating the quality of games, it's difficult to provide game developers with better treatment.
In this regard, the small game development teams that were once all the rage have made a lot of money.
Back then, they took advantage of the chaotic era of game development in the United States to produce various cheap pirate and imitation games.
Many of the pirate imitation games they developed directly copied the code from GameStar Entertainment and reused it.
Even though Takayuki reacted very quickly in this regard, quickly mobilizing a team of lawyers and other forces to crack down on these teams, many of them still made a lot of money.
Some of them even achieved financial freedom in just a few weeks; it can be said to be a very crazy era.
However, this chaotic era did not last long, and these small teams gradually reached the end of the road due to the mature game market.
The main reason, of course, was GameStar Entertainment's relentless lawsuits.
At that time, none of these teams had clean hands, so naturally, they were all sued one by one.
In the end, these people hid and concealed themselves, until the U.S. government stepped in to sanction GameStar Entertainment, they reappeared to start calling the shots again, thinking that GameStar Entertainment was about to breathe its last, and their era was coming back again.
However, they didn't have much joy before GameStar Entertainment overturned them all with a brand new game console.
These people gradually became somewhat desperate, and some even prepared to give up the electronic gaming industry.
Originally, they were just a group of people who came together out of interest to make quick money. Although their game development experience increased as a result, they were still somewhat apprehensive.
Seeing GameStar Entertainment about to grow stronger, and looking back at some of the street interviews programs before, these people were ready to change careers.
However, just at this time, a person appeared.
He is the former CEO of Lirda, named Hack Brown.
He could be considered a bit of a legend; Lirda was founded solely by him.
But his fate was similar to that of Myron of RedFruit Company; he was kicked out of his own company.
But like a chosen one of the era, he would never easily give up because of a setback or two.
Unlike Myron who hated the gaming industry, he genuinely loved the electronic gaming entertainment industry.
Before electronic games even appeared, the Lirda he founded had already become a small local player in the physical electronic toy industry.
Then, riding on the wave of electronic games, he rose to prominence and established a foothold with two models of Lirda game consoles.
However, he never expected that his several violations of the high-level strategy would lead to him being directly kicked out.
And this time, he's making a comeback as a king. He wants to truly establish a company of his own, just like GameStar Entertainment, and the first thing to do is to recruit talent, with the game developers who had previously developed junk games as his target.