"What did you say?!"
In the office, the young boss looked at his subordinate in shock.
The employee had just explained the situation to the boss, but it seemed that he was having trouble believing it.
"Gamestar Electronics has launched a budget version game console. The console is priced at only fifty dollars, and each game costs only five dollars. Moreover, if you get tired of it, you can go to the official store and exchange it for another game for just one dollar, which is almost like renting different games to play for one dollar."
"How is that possible?! How could they lower the price of the game console so much? How did they do it?! Clearly, they are a big company, and the cost of making games is definitely higher than ours!"
"Well... I'm not sure."
Most people in the United States actually don't know much about Gamestar Electronics' history.
They only know that this company comes from Japan and has launched highly acclaimed SFC and GB game consoles.
But they don't know what Gamestar Electronics did before in Japan.
Because FC was already somewhat outdated from the beginning, Takayuki didn't plan to release this product in the United States. At that time, he didn't think it was necessary. The games on SFC were already enough to satisfy American players.
But unexpectedly, a group of disruptors suddenly appeared, attempting to destroy the gaming industry, which led to the launch of this game console in the United States using this cheap method.
Anyway, the entire FC production line is almost like recycling waste. The profit is definitely less than SFC, but Takayuki believes that as players' demands increase, they will eventually abandon FC and turn to games with better graphics and more interesting content.
First, use cheap and fun games to set a standard in the players' minds.
This is what fun games are like, not the garbage you imagine. Once you play our fun games, even if those rubbish games are put in front of you again, you will definitely abandon them decisively. This way, the market will return to a positive cycle.
Listening to the report from the employee once again, the young boss clenched his teeth.
Takayuki's move is a bit like pulling the rug out from under them, leaving them, who make junk games, with almost no room to survive.
Because what Takayuki sells is already so cheap that it's almost impossible to make games cheaper than that.
If they really want to do it, of course, it's possible. They can also lower it to about five dollars, as it's just copying and pasting code anyway.
But he's really unwilling. Clearly, they could make more money.
He quickly realized that Gamestar Electronics wanted to completely crush their living space.
"Damn Gamestar Electronics! They are killing the gaming industry in the United States, trying to let the Japanese completely monopolize our gaming industry in the United States. We absolutely cannot let them achieve this goal!"
The young boss's eyes quickly turned, and then he picked up the phone quickly.
"Hey? The Glass brothers, yes, it's me. Have you heard the news about Gamestar Electronics? What? You've heard too? What do you think?"
...
"That's right! This damn company is targeting us. We have to fight back! Otherwise, we will be completely eliminated!"
...
"Wait a minute, listen to me first. My suggestion is to retaliate with the same low-price method! We can also lower the price to five dollars per game. We'll make a little less profit, but Gamestar Electronics is definitely competing at a loss to suppress us. We can totally stand our ground against them!"
...
"Yes! That's it, my brothers! Let's adjust the sales prices together and let that Japanese company see how powerful we Americans are! We must not admit defeat!"
Click!
The young boss hung up the phone, his expression gradually becoming grim.
"Tell the marketing department to change the sales price. All products will be sold for only five dollars!"
After hearing this, the employee weakly said, "Should we also offer to exchange games for one dollar?"
"You idiot! If we do that, we will die on the spot! Selling games for five dollars per box can still make a little profit. Exchanging games for one dollar is just asking for death!"
"But then we still don't have much competitiveness..."
"Let's see how the situation goes first. If necessary, we'll lower the price of the games again. We absolutely cannot let Gamestar Electronics succeed!"
"Okay, I'll do it right away!"
The employee immediately ran out of the office to carry out the boss's instructions.
But not long after, another employee rushed in panic once again.
"Boss! Something bad happened! We've been sued!"
The young boss's heart sank again, and a sense of foreboding surged.
"Who sued us?"
This employee handed a recently delivered court letter to the boss.
The boss quickly opened it and felt his vision darken.
Inside was a subpoena from the court and a lawyer's letter from Gamestar Electronics.
"To *** Company, after verifying and collecting evidence multiple times, we found shadows of our company's code in many of your company's electronic game products. We strongly suspect that your company shamelessly copied our game code for profit, causing irreparable losses to our company. According to the Digital Copyright Protection Act, we now order your company to immediately cease digital infringement actions, and you will also face our company's lawsuit..."
Usually, a lawyer's letter will serve as a warning in advance, and then if the warning is not heeded, the court subpoena will arrive.
But this time, both documents arrived simultaneously, indicating that Gamestar Electronics had already initiated legal proceedings.
"Where is our company's lawyer? Where is our company's lawyer? Contact him quickly!"
The young boss shouted loudly.
He seemed a bit hysterical at the moment, no longer as calm as before.
Soon, the lawyer hurriedly arrived in front of the young boss and personally checked the court subpoena and lawyer's letter.
The lawyer's expression became serious. "Boss, you do have suspicions of infringement, but there is still some room for maneuver."
Upon hearing the lawyer's words, the young boss's eyes lit up. "There's still a chance to salvage it?"
"Salvaging it is definitely possible to a certain extent. First, delete all suspected infringing code, and then I will handle the rest. In the United States, this is our territory. They are outsiders, and the court will be more inclined to us, especially since we are considered the weaker party. The jury can also be maneuvered similarly, but the process will be lengthy."
"A lengthy process... Does that mean Gamestar Electronics will also have to continually pay hefty litigation fees?"
The lawyer nodded. "That's right. They will also pay the same price as us, or even more, to maintain their advantage."
"Very well, then we can delay it, keep delaying it!"