Low prices are tempting for most people.
Even though sometimes people know that cheap goods are not good, they can't resist.
This is also a human instinct.
Takayuki cannot go against the tide and work against human instincts by setting high game prices and competing with those cheap junk games; it's unrealistic now.
The true hardcore gamers are probably only two or three million now; other players mostly lack discernment. It will be challenging to resist the temptation of low prices and play expensive, fun games.
So, since that's the case, Takayuki might as well go all out.
The games you guys produce are indeed very cheap, and there's a lot of them, but what if I make them even cheaper than yours?
However, making cheap games for the SFC game console is out of the question.
Just the average cartridge cost of the SFC game console is higher than the sales cost of those low-quality cartridges produced on those junk game consoles.
It's a complete loss-making business.
Takayuki indeed has money now, but he can't afford to spend it like this.
What if the reserve fund is exhausted?
Since this tactic won't work, let's try another method, be flexible.
Coincidentally, the FC has not yet been launched in the United States, and many players have not experienced the games of the FC era.
Although the sound effects are definitely not comparable to the SFC, it's cheap.
Although it definitely can't match the SFC in graphics, it's cheap.
Although it may not match the SFC in content, and some gameplay may not be possible on the FC, it's cheap.
Cheap is enough.
With the mature mass production of the FC, coupled with large-scale bottom-fishing purchases of cheap chips, the total packaging cost of the FC can be lowered to ¥500.
A game console costing $5, can you believe it?
Of course, those American guys can also follow suit and launch cheaper products, but I'm just competing with you purely using inventory, and there's another heavy blow waiting for you, which is to pick up the legal weapon and sue each and every one of you to court. I will treat those who are serious about gaming well, but those who plagiarize, especially those who don't even bother to modify the code and sell it as their own game, will be waiting to give me money.
The iron fist of the law will make you guys realize the consequences of entering this market recklessly.
In fact, Gamestar Electronic Entertainment has been doing well. Their game consoles have always been selling well, always in short supply in the United States because more people will still consider buying a game console to try it out.
Once the game console is bought, they will absolutely not be able to use those junk cartridges, and they can only buy SFC cartridges to play. Under the influence of reputation, Gamestar Electronic Entertainment is not doing particularly badly, Takayuki is just being proactive.
The ones who are really not doing well are Su Rui Electronics.
The bad reputation made their already low popularity plummet immediately, and now the market is in an extreme state, either buy cheap or buy Gamestar Electronic Entertainment's products.
Huh? What's Su Rui Electronics? I don't know, do they also produce game consoles? I thought they only produced Walkmans.
Recently, Su Rui Electronics' game console business has plummeted dramatically, very miserable.
They are desperately trying to find some self-rescue methods, but they can't find any in the short term, which is very distressing.
They have considered several times whether to open the ports of the game console and let those junk games join Su Rui Electronics.
But they were all rejected by Hidehito Hayakawa.
He wants to wait a little longer, he is a little unwilling.
He doesn't have the foresight of Takayuki, after all, he didn't come from a parallel universe, so he didn't consider any strategies.
But Takayuki seized this opportunity.
Don't look at Takayuki just wanting to use low prices to cope with bad money driving out good, the FC is also a window.
Cheap game consoles can also introduce electronic games to more players. Let them join first, and then when they become fond of electronic games and are no longer satisfied with simple graphics and sound effects, it will be Takayuki's chance to gain more reputation.
A few days later, Shenda Electronics immediately re-adjusted the production line, and two of the three newly established factories were assigned to the full production process of the FC. Moreover, Shenda Electronics also signed new contracts with the manufacturers of the production line. Under the new contract, the production cost could be reduced by another ten percent.
At this time, Matsuki Miwa was a little anxious.
At this moment, she also noticed that something was wrong with the market in the United States. It seems that more and more people are starting to complain about electronic games on the internet and elsewhere, saying they are junk and not worth playing.
Once this fixed impression forms, they will resist spending money on electronic games, and the impact will be profound.
But Matsuki Miwa cannot make decisions directly, and Takayuki also asked her to wait a few days. She hasn't slept well these days and has been thinking about this every day.
Even though Gamestar Electronic Entertainment is thriving now, she still has a premonition that if they don't act quickly, the gaming industry will be in danger.
Then, when the production line at Shenda Electronics had been prepared to start operation and had already begun, Takayuki contacted Matsuki Miwa again.
"President, you finally called. I've been waiting for you for a long time. I want to know what countermeasures you have for the problems that have appeared in the United States?"
When the production line was ready to start operation, Takayuki was no longer in a hurry; only then could he call Matsuki Miwa calmly.
He smiled and comforted her over the phone, "I told you before, don't worry, I already have a plan to deal with it now."
"How...?"
"I plan to officially sell the FC game console to the United States, and I am prepared to sell it at a price of $50 per console and $5 per game. When necessary, the price of the game can be even lower, lower than the cost of the cartridge."
Now, there are still a large number of abandoned cartridges in the warehouses in Japan.
Most of these cartridges were left behind by players when they upgraded from the FC to the SFC during the FC to SFC upgrade process by exchanging ¥500 for an SFC cartridge.
As long as they are refurbished, they can be put to use again.
The cost of these cartridges is even lower than the storage cost. Originally, Takayuki had begun to consider unifying the destruction of these cartridges because they had no value left, but unexpectedly, they seemed to have some use now.
Roughly estimated, there are tens of millions of these cartridges covering various types. Selling them all to the United States, even if they only sell for a dollar each, they can still make a profit of around ten percent, of course, the premise is to sell them in their own stores; selling these products in department stores would probably incur losses.
Matsuki Miwa listened to Takayuki's words with wide eyes, and Takayuki's strategy left her at a loss for words.