Chereads / Video Game Tycoon in Tokyo / Chapter 229 - No snowflake is innocent before an avalanche

Chapter 229 - No snowflake is innocent before an avalanche

The bosses of these small department stores originally didn't plan to donate so much.

Of course, they really didn't care much about this small amount of money; they just didn't want to waste it on meaningless things.

But donating more this time is very meaningful.

Previously, these small department stores were often suppressed by large department store companies.

Even with the control of industry associations and unions, they still had a difficult time.

When large companies made even a slight move, they found it hard to survive.

Recently, many small department stores have made a lot of money from electronic games and have become quite affluent. At this time, they would be very happy to make people from large department stores feel uncomfortable.

Look at you giving up cooperation with Gamestar Electronic Entertainment, really shortsighted.

Except for David, the other senior executives of several large department store companies also had unpleasant expressions.

These bosses of small department stores were obviously here to annoy them.

This reminded them of the emails they received every day, which were almost identical.

They seriously suspected that these guys might have learned from Gamestar Electronic Entertainment.

This made several senior executives of large department store companies very embarrassed throughout the entire banquet, and at the same time, they felt even more disgusted with Gamestar Electronic Entertainment.

Including David, they had already decided to cut off all contact with Gamestar Electronic Entertainment immediately tomorrow and increase the promotion of other game consoles. David couldn't believe that it was just a product, no matter how well it sold, it was just a product, and it was not in the same league as their department store companies.

Unless you're at the level of Morgan Group or SuRui Electronics.

The next day, several large department store companies, according to the requirements of their senior executives, exaggerated the promotional posters of Lil'Da and SuRui Electronics' game consoles as much as possible, such as unique game consoles, the most fun game consoles in the world, and so on.

It seemed that there were no advertising restrictions in this world, and these department store companies didn't particularly care either.

And this indeed had some effect.

Most customers often found it difficult to distinguish the quality of products when making purchases.

They could only confirm it after buying it.

Of course, if they didn't like it, returning it wasn't too difficult either.

Just a few days after the new promotional posters were released, the sales of Lil'Da 2600 and PN2 and PN1 game consoles at several department stores increased by more than ten percent again, which made several product sales managers very happy.

See, the game consoles are still the same, we just improved the wording of our sales pitches and increased sales.

But this also indirectly proved that the power of electronic games is rising, and electronic games do have a promising future.

Seeing that their own game console sales performance had improved, Lil'Da immediately ordered the contract factory to speed up the production of game consoles and cartridges to cope with the possible shortage problem in the future.

They had seen Gamestar Electronic Entertainment's game consoles go out of stock time and time again, selling like hotcakes.

They envied them from the sidelines.

Now it seemed that they were also going to have this treatment, so they were very happy.

As for SuRui Electronics, they seemed to be more conservative and didn't rush to increase the production speed of game consoles, but continued to focus on improving the quality of electronic games themselves.

They had clashed with Gamestar Electronic Entertainment in the Japanese market before, and they had some experience. They were afraid that the recent sales increase was just blind user selection and did not indicate anything significant. But Lil'Da apparently did not realize this.

Gamestar Electronic Entertainment looked at the news from the United States and felt that those department store companies could really cause trouble, but large department store companies really had an absolute advantage in all aspects.

Even if you sell rubbish in large department stores, there may still be people who will buy it and purchase it.

And sometimes many Americans didn't bother to return the product if they didn't get what they wanted, after all, they had money and didn't want to waste time returning it, and besides, it wasn't unusable, just not as fun.

There was nothing Takyuki could do about these department store company executives who ignored them.

But Takyuki still continued to have Matsuo send emails regularly, persistently making them uncomfortable.

He really didn't believe that all the senior executives of several large department store companies really thought their products weren't worth it.

I guess it should be one or two senior executives from those companies holding back.

He just needed to wait patiently for the breakthrough.

As for Lil'Da increasing the production of game consoles, Takyuki felt that this guy was probably going to be unlucky.

Being impatient, they hadn't gained any advantage yet, and they were hastily increasing production. More likely, they would end up with more stock on hand.

Americans sometimes spent money generously, but they weren't fools either. It was fine to deceive them for a while, but if they were deceived for too long, it would mean they didn't regard the ordinary Americans as human beings, and they would eventually suffer for it.

Looking at Lil'Da, Takyuki couldn't help but think of a similar American game console company from the previous life called Atari.

This company was at its peak from the mid-1970s to the late 1970s, dominating the game console market in the United States, and no one could challenge its position.

At that time, Nintendo was still focusing on arcade machines and other game toys, and it wasn't until the early 1980s that game consoles began to be developed.

Then these guys in the United States, relying on their absolute dominance, became a bit complacent, started ignoring the opinions of players, and believed that as long as they made games, people would buy them, regardless of the cost, ramping up production investment without considering the consequences.

The result was obvious, all the games and game consoles piled up.

Some say that the ET game released by Atari at that time was the main culprit, but it would be more accurate to say that this game was just the last straw that broke the camel's back for players' trust in Atari. Frequent changes in internal management, early expulsion of the core creative team, led to a sudden change and conflict in the company's core concepts and values, internal discord, and several shareholders who only cared about commercial interests would only try to make as much money as possible, regardless of the consequences.

After that, Atari collapsed instantly, and it suffered a lot in the early 1980s.

When the avalanche comes, no snowflake is innocent.

Of course, if the company had made groundbreaking games, it could have been saved, but looking at the current situation, it was probably hanging by a thread.

It seemed that the American market in this world was going to play out the same drama as in the previous life, the competition among Japanese manufacturers.

From Nintendo to Sega, and then to Sony's PlayStation dominating the game console market.

As for how this world would turn out, Takyuki couldn't be completely sure.