In several small department stores' toy sections, there were many people lining up at the moment.
At the same time, they occasionally looked ahead with some anxiety.
"Hurry up, is it sold out? I still want to buy something!"
"Quickly tell us if the light gun is sold out! Don't waste our time!"
The manager of the department store looked very happy watching this scene.
The appearance of these people meant real profit.
Since the introduction of the light gun a couple of days ago, more and more people had been coming to toy stores to buy game consoles.
Firstly, if you want people to experience games, you need to buy a game console at least.
But most people often hesitate to make a move at this stage.
However, the light gun became a breakthrough.
In just a few days, the inventory of 300,000 light guns in the United States was sold out.
This was something Takayuki hadn't anticipated.
He had expected it would take at least a couple of weeks to sell out, and then the next batch of goods would arrive at the port, and everything would be back on track.
But he didn't expect people in the United States to be so willing to spend money once they saw something they liked.
Especially with children, they were even more generous.
In Japan, buying a gift for a child required careful consideration, especially after just experiencing the bursting of the bubble.
But Americans were the richest they had ever been.
Emerging sectors such as the Internet and electronics were booming in the United States, with hot money everywhere, and banks were giving out loans without hesitation.
Actually, there were already some shadows of the subprime crisis at this time.
But this had nothing to do with Takayuki. His main goal was to sell game consoles, and he couldn't care less about the problems in American society.
The spending power of Americans now had no place to vent, and buying a game console and a light gun for their children didn't cost much money, so these parents were quite generous.
However, this also led to the light gun being out of stock.
The SFC game console could still hold on for a while, and it should be able to last until the new batch of goods arrived at the port.
But now the department stores were only selling a small number of game consoles and light guns every day at regular intervals.
This wasn't really intentional hunger marketing; it was just caught off guard.
"Ladies and gentlemen, behind me is a small department store, and you may have noticed that people here seem to be queuing up to buy products. I think you must be quite curious about what exactly is worth queuing up for, right?"
Outside the department store, a reporter from a certain American TV station was conducting a live interview.
She teased the audience first, then raised her hand and took out the light gun and SFC game console she had just bought with some difficulty.
"Ladies and gentlemen, it's this product. It's said to be the latest technological product, a full-fledged high-tech product, manufactured in Japan from across the ocean. When using this product, you can experience a nearly real shooting experience without any safety risks. This toy is also age-certified and is the most suitable product for children."
After the host finished speaking, she followed the camera into the toy section.
At this time, there were already three game consoles in the toy section that could play duck shooting games. If you wanted to play, you needed to buy a ten-minute gaming experience for one dollar.
In just a short while, many people kept trying to play with these three game consoles.
And the TV cameraman immediately aimed the camera at the three machines. Through the TV, many people across the United States could see the scene of the game.
"Did you all see that? Isn't it amazing? This is the latest technology. Honestly, I had to go through a lot of effort to buy this product, but fortunately, I was lucky enough to buy it yesterday. Let me tell you, only this kind of high-tech product is worthy of us Americans. I can't wait to take it home and experience it myself. This is definitely not just a toy for children over three years old. Even adults will have a lot of fun with it."
In front of the TV, many boys were shining with excitement.
In Japan, you couldn't easily broadcast TV programs about video games.
Except for Tokyo TV station, no other major TV station aired video games.
And without the TV media, the development of video games was constrained to some extent.
But in the United States, there weren't so many taboos.
American TV stations didn't care about the impact on ratings, or rather, they didn't care as much as in Japan.
They just followed the hotspots, and whatever had heat, they would immediately hype it up.
After watching the TV, many boys made a unanimous decision.
This was the gift they wanted most right now.
They began to calculate how long it was until their birthday. If it was relatively close, they could cry and pout to their parents for the gift.
If their birthday was far away, it didn't matter. They would still beg their parents to buy this thing for them no matter what!
For these children, seeing a toy that could respond when aimed at the TV screen and fired made it irresistible.
In the past, they could only imitate the sound of gunfire and play with their friends. But now, they could experience the feeling of shooting through the media of television, and they only needed to be at home and alone. Is there anything cooler than this?
At this time, some children also remembered that their families had already bought the SFC game console. Now they only needed a light gun, so they didn't hesitate to ask their parents for the gift, no matter what.
And in the evening, after the host of a certain American TV talk show greeted everyone, he took out the light gun and personally demonstrated how to play with it in front of the TV audience.
He even invited a guest movie star who was present to play together. The two of them aimed and shot, playing happily, just like two big boys.
This wasn't marketing; it was simply the pursuit of hot topics by American TV stations.
The host of the talk show, who was playing excitedly in front of the TV, said to the screen, "Let me tell you, audience friends, this thing is really fun. This is true high-tech. This is the most amazing thing I've seen this year. Although I don't understand the principle of this thing, I can imagine that the person who created this product must be a super genius."
The guest also chimed in, "This thing is indeed interesting. If possible, sell it to me. My kids at home should like it."
"You guy, clearly, you want to play with it yourself!"
"Haha!"