Expanding overseas was already considered before.
However, Matsuhashi believes that if you want to penetrate the European and American markets, the annual International Consumer Electronics Show held in the United States is crucial.
Takayuki also thinks it makes sense. In the past, some well-known electronic products were first showcased at this exhibition and then became widely known.
Until the major top companies in the future gradually formed their own press conference models, the promotional effect of such consumer exhibitions slightly decreased, but only slightly. Truly groundbreaking products still appear first at this exhibition, showcasing the future of technology to the world.
The release and successful marketing of Pokémon have successfully stabilized the market in Japan.
Now GameStar can rely on its old tricks for at least two or three more years.
For others to achieve similar results, the cost would be many times higher.
Now GameStar believes the time is ripe, so it officially announces in the media and on its own website that it will enter the overseas market.
This time, players will truly experience the joy of interconnectedness on the internet.
In the future, in the rankings of networked games on gaming consoles, it won't just be players from Japan, but players from all over the world playing together seamlessly.
This is also a signal to those somewhat hesitant third-party game production companies.
Follow us, and you won't just be limited to the Japanese market; the vast world market awaits us in the future.
Stick with us obediently, make good games for us, and you'll all reap the rewards.
It goes without saying about the early personal studios and game development companies that followed GameStar.
They were all a group of producers nurtured personally by GameStar, almost the most loyal ones.
If it weren't for GameStar, they wouldn't be where they are now.
Of course, more importantly, GameStar can make them big money.
Without profit, the loyalty of these people would probably be worthless.
At this moment, seeing the news in the newspaper, Hayakawa Uejito gently closed his eyes, then rested his head on his hand, lost in thought.
GameStar Electronic Entertainment is developing too fast.
If you count, GameStar Electronic Entertainment should have been developing for a little over a year and a half, but now it completely dominates the electronic gaming market in Japan, almost unshakable.
Unless GameStar Electronic Entertainment itself encounters some unexpected accidents, their position will be unshakable.
Now it seems that this idea is simply impossible to achieve.
As long as GameStar Electronic Entertainment is controlled by that one person, Takayuki, who has the sole decision-making power, this company will not encounter any accidents.
Hayakawa sees this very clearly.
But while he sees it clearly, the people above don't seem to see it as clearly.
Not long ago, his application to extend the development time and increase the budget was rejected.
Even though his father is the president, the board of directors didn't show any favoritism.
Their reason was: in a little over a year, the electronic gaming division, which relies on Surya Electronics, hasn't captured more than thirty percent of the market share. This is already a failure.
And the fifty percent market share overseas is actually just half of the number of users in Japan.
Backed by Surya Electronics, they can't even knock down a new company like GameStar Electronic Entertainment. Some shareholders of the board seem to be starting to doubt Hayakawa Uejito's management abilities.
To this, Hayakawa Kentaro, the president, vigorously defended, and also used his presidential power to suppress the dissatisfaction of these people, preparing to push through Hayakawa Uejito's budget application forcefully, but in the end, it was still collectively voted down.
The board of directors needs the new game console to profit first before considering any additional budget increase. Otherwise, don't think about increasing anything.
They euphemistically call it a test for Hayakawa Uejito, testing whether he can cope with difficult situations.
Sitting in his own living room, Hayakawa Uejito feels a little powerless.
He really wants to show his abilities, but it seems like the board is targeting him.
He knows this is probably internal factional strife within the company.
Big companies are like this, especially Surya Electronics, with its complex shareholding structure.
Among the shareholders are one from Japan's major conglomerates, local lords, and even a large bank.
Now Japan's overall economic environment is not particularly good, and these old fogies sometimes want to be more conservative because of this, especially the shareholders of the bank. They are very cautious about budget investments.
The previous investment in the gaming division was indeed considerable, and they don't want to invest too much again. Instead, they want to see returns before investing more.
According to them: the game console doesn't have to follow in the footsteps of GameStar Electronic Entertainment. We have stronger gaming performance, so there's no need to focus on internet and wired communication. Now they feel their game console is already very good and can be sold directly.
Hayakawa Uejito just feels a little tired.
"Uejito, come over here."
His father's deep voice came from the next room.
Although his father is a thin old man, his speech has always been full of vigor, completely devoid of the weak demeanor of an old man.
Hearing his father's call, Hayakawa Uejito immediately set down his teacup, got up from the floor, and quickly came to the next room.
"Father, did you call me?"
"Take this."
Hayakawa Kentaro handed him a document directly, without much ado.
Hayakawa Uejito took the document with a puzzled look, glanced at it, and then showed a surprised expression.
"Father, are you providing all the research and development funds for our department for free? Doesn't this violate company regulations? Will it affect your position as president?"
On the document was a notice of free donation of research and development funds.
In his personal capacity, Hayakawa Kentaro personally injected funds into the separate electronic gaming division, declaring that he wouldn't ask for any returns, it's just a personal donation.
"You lack money now, but the family doesn't. Instead of letting it sit there, you can use it if you need it. This is a free donation, and I can't gain any return from it, nor can the board say anything."
"But if I succeed, the profits will go to the entire company, and you won't have much to do with it, Father. This is really too unfair!"
"Your position is more important. This money is like a stepping stone to solidify your position. I don't think it's useless. With this money, you can carry out your plans. As for the request for a delay in the release, I will find a way to get it approved for you. And what I'm doing is to hope that you will have the opportunity to inherit this company in the future."
Hayakawa Kentaro's gaze was profound. His eyes were large and bright, almost occupying his entire eye sockets, giving people a deep and elusive feeling, making them dare not look directly.
In his youth, Hayakawa Kentaro was a young man who dared to take risks in his career. It was with this spirit of hard work that he truly built up such a huge electronic empire. There may have been many compromises, but he was still proud of it.
And what he was even prouder of was his son, who was competitive enough. It's just that his son needs a little more time.
As his father, he must shelter his most valued child from the wind and rain.
"I have great confidence in the electronic gaming industry. It should be the future direction of entertainment. Work hard to complete your plan."