This time, in order to promote the game consoles, Takayuki also invested some money.
He spent nearly 100 million yen on advertising, and now the latest SFC and GB game consoles can be seen all over Japan.
Even in the most remote areas of Japan, there are now posters of game consoles.
And surprisingly, these remote areas have received a good response.
Their usual entertainment options were scarce.
Suddenly, such a fresh thing appeared, and the price was also acceptable. Since they couldn't buy the SFC for the time being, many people simply opted to buy a Famicom instead.
As for the upcoming SFC, they could always buy another one later when it's released. They could afford it.
Moreover, the first-party games on the Famicom could be directly replaced with the latest cartridges for 500 yen, to achieve better graphics quality. So, there's no need to worry about games.
As a result, the sales of the Famicom saw a small increase. In May 1994, the sales of the Famicom officially reached 3 million units.
Achieving 3 million units in just over a year is quite terrifying.
The momentum of the Famicom shows no signs of declining.
And now, every week or so, Tokyo TV will preview the gameplay footage of a certain game, which indirectly increases the audience stickiness of the TV station itself.
The executives of Tokyo TV were quite surprised.
It was the first time they had seen advertisements attract viewers.
This electronic thing really has a magical power.
Many people at Tokyo TV are now glad about their choices.
...
In the office of Gamestar Electronic Entertainment, Takayuki is looking at the recent sales figures.
Dragon Quest 3 has now surpassed 1 million in sales, followed by Super Mario 3 and The Legend of Zelda.
It's unexpected that these games would break 1 million sales faster than the original Contra and Tetris.
Obviously, role-playing games, which are highly playable, are quite popular at the moment.
Other games usually take only a few hours to complete, making it easy to get tired of them.
But role-playing games are the most cost-effective, even though they are also the most expensive.
Tetris stalled after reaching over 900,000 sales, for some unknown reason. It seems that players are gradually losing interest in this type of game.
Perhaps other games have stronger charms, and relatively simple and casual games haven't found the right opportunity. It's probably difficult for them to break through again.
As for Contra, it also reached over 900,000 sales, both with the potential to break 1 million, but seemed to lack something.
Takayuki was slightly surprised that one of the third-party independent development groups had sales of 800,000 for their game.
It was the Ninja Plan.
As the first third-party game on the Famicom, being a ninja probably gave it an advantage.
After roughly looking at the sales figures of their own games, Takayuki had a rough idea in mind.
What's more important now is to expand the game lineup. Expanding into music games can increase the female player audience, but making money from female players is not easy.
In the previous life, it was difficult to make money from female players in electronic games.
Oh right, there were quite a few successful cases in the previous life's China.
They focused on male love simulation games.
But this thing... Takayuki isn't good at it, and he has never been involved with it before.
But it might be worth a try.
Then, Takayuki started to check the recent news in the Japanese economic newspapers.
He focused on the section about electronic games.
Now, the electronic game section of the Japanese economic newspapers is getting bigger and almost occupies a whole page.
This treatment is quite high, indicating that the Japanese economic newspapers are quite optimistic about the prospects of electronic games.
And this has also become a barometer for many investors.
Now, other TV stations are also starting to publish content related to electronic games to some extent.
They see that the Japanese economic newspapers seem to have increased sales because of this, so as the largest newspaper group in Japan, they cannot fall behind.
But their subordinates, the TV stations under various newspaper groups, are not very happy.
Although the TV stations are no longer openly clashing with electronic games like before, they definitely won't touch anything related to electronic games.
In those TV stations, this seems to have become a kind of political correctness.
It's quite absurd to hear that some dispatched workers were directly and ruthlessly dismissed by their superiors for chatting about games in their spare time.
But this is more because TV stations are not doing well now. Even without this matter of electronic games, they would find other reasons to dismiss more employees.
In the electronic game section of the Japanese economic newspapers, detailed introductions of the latest games and industry dynamics are provided.
Nowadays, almost every day, there are companies entering the electronic game field.
They are either a certain large company or a recently established startup.
But any company related to electronic games has now become a hot cake for investors.
Takayuki directly ignores these.
Because there are too many of this kind of news for him to remember.
It's easy to tell that most of these companies are just in it for the money.
But electronic games are not as simple as they imagine.
Anyway, as long as the games made by these companies don't meet his standards, don't even think about landing on their platform.
Time will eliminate most of them.
What Takayuki really needs to focus on are those competitive peers.
Currently, the most competitive one is naturally Sury Electronics.
According to the Japanese economic newspapers, it seems that Sury Electronics has already started advertising in the United States and is trying to open up a small market.
The response to electronic games in some areas is quite good, and players really like the PN game console.
Seeing this, Takayuki is quite satisfied.
Hmm, you keep messing around, expanding the market a bit more, and then I'll just come in to harvest the market.
Starting an industry and then expanding the market oneself is quite troublesome.
You need to first make people understand the fun of this thing, and then gradually promote market prosperity through various marketing methods.
For this small company, if they want to quickly expand the scale of electronic games, they probably have to spend all their savings.
Now that there's a vanguard, Takayuki is not in a hurry.
First, firmly grasp their own market in Japan and thoroughly consolidate their stronghold.
As for the US market, let Sury Electronics play with it for now.
While Takayuki continued to read the news in the newspaper, he heard some noise outside the door.
This is quite rare. Takayuki could vaguely hear words like music, code, and difficulties.
He immediately stood up and walked towards the door to see what was happening.