Chereads / Video Game Tycoon in Tokyo / Chapter 105 - Television public relations

Chapter 105 - Television public relations

Currently, Takayuki doesn't need any financing at all. The entire company is completely under his control alone.

He feels good about it unless certain conditions, such as government intervention, could make it easier for him to do business.

The rest is some incentive shares and management shares for employees.

Excluding these factors, Takayuki doesn't plan to let anyone else into his company to prevent others from casually interfering with his decisions.

Kubo was stunned when he heard Takayuki's response.

Healthy cash flow?

Your company is clearly in a growth phase now. This is the time to aggressively spend money to expand the market. How could the cash flow be healthy?

Perhaps Kubo really underestimated the expansion capabilities inherent in electronic games.

You just need to make good games, spend money on promotion in the early stages, and the rest is up to the players to buy on their own.

Almost every promotion can earn back the money when the game is released later.

Of course, the main reason is that Takayuki's games are all high-quality, and each one has a very high return on investment.

Even if a financial crisis comes now, Takayuki is not worried.

Kubo suddenly asked about financing for his own sake.

When the boss asked him to pay extra attention to the electronic game industry, especially Gamestar Entertainment, he felt something was wrong.

This industry has nothing to do with newspapers, TV stations, so why suddenly pay so much attention to it?

Although he didn't understand, it didn't stop him from keeping an eye on the electronic game industry.

Not paying attention to this would be okay, but after he continuously focused on the electronic game industry for a few days, he suddenly realized that this was a behemoth.

An emerging industry that can take away forty to fifty percent of the overall audience ratings of television stations within a year.

Although there may be some other variables, electronic games are definitely the main culprit.

Otherwise, it wouldn't make those four TV stations go crazy and shamelessly attack electronic games.

This indirectly represents the expansion power of electronic games and the potential of this industry.

So he immediately began to search for any data related to Gamestar Entertainment.

Because this company is a startup, any data can be kept secret from the outside world.

Tax information is classified as government secrets and cannot be disclosed to outsiders at will. He can only estimate based on the limited sales data disclosed by Gamestar Entertainment.

The sales of the consoles broke a million before the New Year.

At a price of seven thousand yen per unit, a million units is seventy billion yen.

The average price of a game is around three thousand five hundred yen, and the sales of each game now average about two hundred thousand.

How many games are there now?

It seems like it's almost reaching a hundred, right?

Finally, he estimated that Gamestar Entertainment's sales last year probably exceeded seventy billion yen.

Their profit should account for at least thirty percent, which is more than two hundred billion yen.

Gamestar Entertainment's profit is around three hundred billion yen, but more than two hundred billion yen has been taken by Takayuki for continued investment in new game console development and promotion. This means Takayuki is already a bit extravagant, otherwise, he would have more reserve funds now.

After all, it is a collection of many high-quality games from the previous life. Every game Takayuki makes is a hit. In terms of star ratings, no game has scored less than four stars. If they can't make a lot of money, it proves that electronic games are not accepted in this world.

Based on this estimated data, although not accurate, Kubo has already anticipated the potential of electronic games, so he also wants to get a piece of the pie for personal reasons.

But Takayuki obviously has no such plans and decisively rejected his request.

"I'm not short of money, why would I want to bring in a bunch of people who want to interfere with my company's operations for no reason?"

"Isn't it good for me to control everything myself?"

"I can do whatever I want. Even if I mess up in the end, I can just rely on my family."

"President Takayuki doesn't need money to expand his territory? I think you should be eager to expand quickly now, right?"

"Expand territory? Heh, not necessary."

Takayuki's refusal was already quite clear, and Kubo could only feel a little regretful.

As the deputy station chief, he still has some power in his hands. His annual income plus some lucky investments in the past have given him a capital of a few billion yen. He was just thinking of finding something with potential to invest in.

But even if Takayuki doesn't plan to accept his investment, he still plans to pay more attention to the electronic game industry. This is a huge market, and there must be more than just Gamestar Entertainment with potential.

Meanwhile, the program in the studio finally began broadcasting.

The host smiled at the camera and greeted the audience in front of the TV, then naturally guided the topic to the recent incidents of fighting in electronic games.

The person being interviewed was a public relations officer who had just been hired by Gamestar Entertainment.

He was in his thirties and exuded a capable temperament.

Facing the camera, he was very calm, obviously a seasoned veteran.

He talked eloquently, expressing regret at the incidents of fighting and violence in electronic game sales, but also indicating that these should be isolated cases, and people from all walks of life should not generalize, clearly stating his position.

"So, Mr. Takahashi, do you think electronic games are good or bad?" the host asked with a smile.

Takahashi responded calmly, "I believe that nothing can be judged purely in black and white. Whether it's TV programs, electronic games, or other cultural industries, each has its own pros and cons. But personally, I think electronic games bring more benefits and fewer drawbacks."

"Oh? Why is that?"

"Viewers and host, please take a look at this chart. This chart is based on statistics from official data provided by Tokyo."

A bar chart immediately appeared on the TV screen.

"In this data, it's the crime rate in various areas of Tokyo last year."

"The crime rate in the most severe area reached over eight percent, which is terrifying, right?"

"Indeed, I didn't expect it to be so severe," the host excellently played the role of the straight man.

"And this year's statistics show that the crime rate in the most severe area has dropped by zero point five percent."

"Does this prove that electronic games have an impact on crime rates?"

"This certainly doesn't prove anything. This is just one aspect. Keep watching."

The screen changed again, this time showing many photos taken on site.

"At present, there are many gangsters in Japanese society. Of course, all of this is legal. However, when they have nothing to do, the only thing they do is fight everywhere. These photos are taken from your TV stations and magazines, which can prove their authenticity, most of which are from before the beginning of last year."

In the photos, there are many scenes of fierce fighting, with large areas of blood staining the ground red, and various weapons scattered around.

Some of the photos are scenes of gangsters fighting.

"Host, remember the people in these photos who were fighting, and then look at the following photos."

On the TV screen, the photos changed again, but this time they were no longer scenes of bloody fights, but areas where electronic games were being played.

The host was puzzled: "What's the connection between these photos and the previous ones of fighting?"

Takahashi reminded, "Host and viewers, please take a look at the appearance of the people playing games in the photos."

"Huh? Aren't these the same people as in the previous photos?"

"Yes, these are the gangsters who were involved in fights before, but now? Electronic games have made them forget about going out to fight. Now all they want to do is play games. Isn't this indirectly affecting the crime rate too?"

"Isn't this just an isolated case?"

"If this is an isolated case, then are the recent incidents of fighting in electronic games not isolated incidents either?"

The host nodded, seeming to agree with Takahashi's words, as if they made sense.

Takahashi hadn't finished yet: "Actually, my evidence isn't over yet. Let me show you some new photos."

On the TV screen, the scene changed again, this time showing many shops bustling with sales.

The host looked puzzled again: "What does this photo show?"

"In most of these photos, the majority of the staff were once gangsters. We have always been committed to improving the overall public safety environment, and for those with a criminal record, we also strive to help them reintegrate into society and give them the ability to live. This is our social responsibility, and at the same time, we will continue to monitor these people to ensure that they always remain on the right path."

"Wow, it seems like a really great thing." The host played the role of the comic foil again.

In fact, the person doing this is Masashi Ota.

He used to be involved in gangs in the past, but since he washed his hands of it, he has been committed to helping more people return to normal life. Gamestar Entertainment didn't stop him, just asked him to manage these people well, and if there were any problems, then he wouldn't be polite.

Masashi Ota repeatedly assured that there haven't been any bad incidents so far.

Gamestar Entertainment hadn't expected him to be useful at this time.

Next, Takahashi once again listed many favorable news about electronic games.

For example, electronic game sales have activated the overall sluggish market environment, improved family harmony, reduced the probability of accidents when children play outside, and so on.

Anyway, he tried his best to help electronic games establish a good image.

This is enough in terms of TV station propaganda because besides TV media, Gamestar Entertainment also prepared other channels for publicity. The internet is the main battleground. With enough online influencers, the influence can be broader. It's really hard for him to intervene in the deeply rooted field of television media.

Now that he has made his move, he is waiting for the other four TV stations to counterattack, and at the same time, he is preparing other countermeasures.

However, Gamestar Entertainment's more back-up plans are already unnecessary.

Because while the TV program was broadcasting, many anonymous public material photos suddenly appeared on the internet.

These things are all super-black materials from these four TV stations.

And one is more explosive than the other, explosive enough to make all the executives of the four TV stations resign on the spot and apologize publicly.