But as a new driving school, if Li Changlin gave up on waging a price war, he really would have no competitive edge at all.
Moreover, Xingwei Driving School, backed by the Jiang Family, likely wouldn't fear a price war either.
So this put Changlin in a dilemma.
He thought about his strengths and how he should proceed in a way that wouldn't provoke the Driving School Association or the higher-level supervisory departments.
"Nowadays, most people learning to drive are young, and not everyone can easily fork out thousands of units. If I could offer installment payments." Li Changlin's eyes lit up; he remembered considering learning to drive when he was a student.
Indeed, he later gave up on the idea because he couldn't afford the lump sum payment.
He believed that many young people today, especially students, probably faced the same issue he did.
These people were his potential customers.
However, his own strategy would naturally be just as usable by other driving schools.
