As November drew to a close, accompanied by a sudden drop in temperature, the people of North America did not quiet down.
The big promotions of Black Friday set new highs for sales in various shopping malls, and naturally, cinemas became the entertainment of choice after shopping. Only, due to the delay of "Fatal Speed 11" this year, the Thanksgiving schedule seemed somewhat listless.
In December, snow began to fall in many parts of China, and it was time for northerners to tease southerners for their lack of worldly experience. Lu Ban had been constantly promoting "Magic Tide" in various locations within the country, whipping up its popularity to a fever pitch.
By now, Lu Ban faced two possible promotional strategies moving forward. The first was preview screenings, showing "Magic Tide" in advance at select cinemas to build up word of mouth; the second was to proceed as planned, occasionally releasing some behind-the-scenes tidbits to enhance the anticipation.
