Lu Ban first searched for things related to IP, ecosystems, and worldviews.
In the famous knowledge answering website "Got It?", he saw this description.
"Creating an IP closed-loop and a film universe can eventually form a massive cocoon of information, making audiences completely unable to pay attention to other similar products. Driven by the sunk cost fallacy, they will try the products within the loop one by one, ultimately retaining users..."
Lu Ban didn't quite understand, but he grasped that the general idea was if these things were created, then everyone would immerse themselves in a series of worlds constructed by the movies, with no time for others.
"Seems pretty impressive."
He searched a bit more about how such impressive things could be established.
He saw that several video websites were working on it.
