Previously, I discussed the revenue from exclusive website broadcasting versus broadcasting across all platforms. For Lu Ban, since the performances of Hammer and the others told him that this film possessed some extraordinary power, he didn't have to worry about the film tanking at all.
All he needed to do was upload it, and that would be that.
Therefore, Lu Ban chose to broadcast across all platforms.
The long video websites all adopted a combination of subscription-based viewing and individual purchase, meaning that paying members could watch these movies for free, with a few movies requiring an additional fee, while non-members could only watch by paying.
So, the effective click-through rate, which was the number of viewers who watched past six minutes, was an important factor in determining Lu Ban's revenue.
Just after opening the website's backend and adding the operator's WeChat, Lu Ban heard the notification sound.
