Hearing Ren He say that, the people around her gasped in surprise. Wasn't that statement too domineering? What did he mean by saying that investing money in promotion wouldn't work?
For a big-budget film, it's essential to promote it well before its release, to prepare trailers, get Weibo influencers to share the news, publish media articles, and flood websites and forums with comments. Only with adequate promotion can you pique the audience's curiosity enough to get them into the theaters.
What's the situation with the audience now? They see the film they want to watch and purchase the session and seats they prefer from Qinghe Group Purchase, then go to the cinema to watch it.
It's rare these days for someone to just go to a cinema to see what's playing and then pick a movie to watch.
