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If some haven't heard of Qinghe Games, then there's hardly anyone in the country who hasn't heard of the Qinghe Fund, mainly because of Zhou Wumeng.
Initially, when Zhou Wumeng left the Capital Journalism Group and announced his retirement, he joined the Qinghe Fund, a relatively unknown small charitable foundation. This was big news no matter where you looked. At the time, almost every major newspaper and media outlet reported it.
Moreover, Zhou Wumeng spared no effort in promoting his new boss and even pushed the Qinghe Fund's behind-the-scenes decision-maker into the limelight when he left the Capital Journalism building.
Who has the qualifications to be Zhou Wumeng's boss? That was the hottest topic at the time.
Later, everyone discovered that although it's called a fund, the Qinghe Fund was entirely self-sufficient, even declining external donations. It was like they were saying, "I'll spend my money how I want and not involve you."
That was interesting!