The results of this session would soon be shared online.
This innovative marketing strategy was devised by the CEO himself to keep viewers engaged and ensure the product launch garnered maximum exposure across various platforms.
Although the product was already well-known and well-received, he understood that the competition was fierce.
One rival had even scheduled their new product launch for the same day, enlisting four international celebrities as ambassadors to create a buzz.
Their intentions were transparent, and he knew he had to respond in kind.
But that wasn't all; this same competitor had been targeting his company and even poached his head perfumer—someone he couldn't afford to lose.
He was determined to make his product launch as successful as possible.
