Chapter 344 Seeking the Skin of a Tiger
As a group-buying website, the current group-buying is indeed not attractive enough to Alibaba.
Because when the problem of financial licenses is solved, the market for group-buying websites will be reshuffled. What about Lashou.com, Manzuo.com, Tongcheng.com, and Letao.com? In Alibaba's view, the one who can survive to the end is the partner worthy of "cooperation".
Although a college student entrepreneurial project can survive well in the local area, it will really have no cards to play once it reaches the national poker table.
But when the document rewritten by Jiang Qin was opened, everything changed.
They can ignore a small-scale group-buying website, but the other party claims that they have the market channels for college students across the country, and they are also the representative of the Linchuan business circle, which makes them a little surprised.
The person who has been in contact with Sun Zhi is called Wang Qianqian, a business manager of the Alipay project.
She was quite puzzled when she received Sun Zhi's email. She didn't expect that after she had clearly expressed her refusal, the other party still didn't give up.
However, when she opened the email and saw the name of the attachment, she knew she was wrong. If what was said in the plan was true, then this cooperation meeting was beyond her decision-making authority.
So she handed the document to her superior and waited patiently, and ended up waiting for a dinner.
"Boss Pang, Zhihu controls the university town market across the country. Our two organizations have become strategic partners, and everything will be very smooth in the future."
"But I did a little research. Boss Jiang's Zhihu has only been promoted in 21 cities, which is far from the so-called nationwide. It's a bit of bragging."
"Really? It's already 21, damn, the news I received here is only the 20th."
Jiang Qin looked at the woman opposite and smiled: "But it's not a big problem. It's only a matter of time for Zhihu to enter universities across the country. By then, I hope to create a new future with your company."
The woman sitting opposite Boss Jiang is called Pang Rui. She has just been transferred to the Alipay project. Although the position has not been determined, everyone knows that the chairman wants to arrange her to be the CEO.
Pang Rui was a very kind woman. She listened to Jiang Qin talking while eating. She was not angry because of his bragging. Instead, she was smiling all the time.
Jiang Qin understood that the more such a person was, the harder it was to deal with him, because you had no idea which of her words were interesting to you.
"So, what do you mean when you say that you have mastered the most popular market brand in the future?" Pang Rui suddenly asked.
"The plan briefly mentioned a strategic cooperation project called the Linchuan First Station Plan. In fact, to put it bluntly, it is to use the Internet to market Linchuan's local brands. They are not popular yet, but they will be popular soon."
"Another pie in the wall?" Pang Rui was a little confused.
Jiang Qin coughed and said, "Just like Zhihu is going to enter universities across the country, it is a foregone conclusion that they will sweep the national market. I think we should see results in the second half of the year. After Alipay gets the financial license, the most important thing is to attract users and cultivate the public's consumption habits. I think you may need some chain stores to promote the process of Alipay replacing traditional payment."
"We haven't even got the license yet, but Mr. Jiang has already considered the follow-up for us?"
"Of course, I smile when I think about it. Mr. Pang, think about it, you can enter the national university town market through Zhihu's channels, and suddenly you will have a large number of registered users. registered users, or college students who are most likely to accept online shopping. On the other hand, all chain enterprises of our Linchuan business group will also give priority to recommending everyone to use Alipay offline payment. "
Pang Rui stopped eating: "What is Alipay offline payment? I don't seem to understand."
Jiang Qin made a square gesture: "For example, there is something electronic, just like a barcode, which drips when it is scanned, and the user's money drips into the hands of the merchant."
"..."
"Where did you know this?"
"I guessed."
The atmosphere in the room suddenly fell into silence, Pang Rui suddenly put away her smile, and Jiang Qin no longer had the kind of boastful exaggeration.
There was a silence in the room, which made Wang Qianqian keep her head down to eat, not knowing which of Jiang Qin's words hit Mr. Pang's point.
"I really guessed it, did I guess it right?"
"I don't know what you are talking about, it sounds a bit far-fetched."
Jiang Qin pursed his lips: "If Alipay is handed over to me, I will definitely do it."
Peng was silent for a while: "President Jiang, I have always had a question for you, can you answer it for me?"
"President Pang, please go ahead."
"I read your information before I came here. You started Zhihu in 2008, and suddenly stopped at the hottest period, and used all the money to do group buying. After becoming popular in Linchuan, He stopped again and continued to work on Zhihu. In fact, many people don't understand why, because it takes a lot of courage to retreat at the height of one's career. What are you waiting for? "
Jiang Qin nodded: "You have discovered that I have indeed been slowing down my pace and waiting for Alipay."
Pang Rui smiled: "We don't even have the confidence to push banks to make changes. Where does Jiang get the confidence from?"
"I don't have confidence in you, I have confidence in this prosperous era."
Pang Rui had an indescribable strange feeling in his heart.
This young man used his future as a chip to bet on a cooperation on the future direction of Alipay.
What does it mean?
Zhihu has not yet been popularized nationwide, and the brands he said that will soon become popular nationwide have just left Linchuan, and Alipay is now the same, and it can't bypass banks at all.
He took something he didn't have to exchange for something that Alipay didn't have.
This is the first time Pang Rui has seen this kind of cooperation talk, betting with awesomeness?
"You are a 20-year-old college student. It's already amazing that you can cover an entire city with your project. But I don't understand why you rely on gambling for every step?"
"I admit that I gambled for every step, but the facts prove that I gambled for every step."
Pang Rui picked up the tablecloth to wipe her mouth and fell into thought.
As for the national college student market mentioned by Jiang Qin, she felt that there was no problem, because according to the information previously submitted by Wang Qianqian, Zhihu only took one month to expand to 20 cities, and it was only a matter of time before it entered the national universities.
And the college student group is the most important target user for Alipay.
If Alipay needs to promote in the future, Zhihu is indeed a good choice.
In addition, his statement about the brand that will be popular all over the country in the future seems like nonsense, but Pang Rui thinks it may not be just nonsense.
The plan mentioned a marketing plan for herbal tea drinks. From her perspective of many years of marketing experience, as long as the owner of this brand is not stupid, it will surely be famous throughout the country in the future.
What does Alipay need to pay? It only needs to give a first-tier cooperation quota and then pay a symbolic promotion fee.
The most important thing is that there is no other capital behind Pintuan. By raising it and then acquiring it, Alibaba can take the lead in both community group buying and Internet e-commerce.
What's more, campus social networking sites with extremely high verticality in the field are also a considerable fortune.
As a candidate for CEO, Pang Rui came to meet an unknown college student entrepreneur. Of course, she wanted more than just what was in the plan.
Of course, Jiang Qin is also a talent in her heart. If she can digest him, it will be a very good choice.
"It's really interesting to chat with Mr. Jiang, but let's not talk too deeply. Let's talk about the price. How much do you expect for the promotion?"
"I'm not interested in money. My goal is to make Pintuan and Alipay become the first-tier strategic partners. Mr. Pang can decide how much to give."
"Okay, then let's wish this cooperation a success." Pang Rui picked up the wine glass.
Jiang Qin picked up the wine glass, drank it all, took out chopsticks, and picked up the only thing he ate at this banquet, tiger skin chicken feet.
At eight o'clock on the evening of the 6th, in the Hilton Hotel in Qingdao, Sun Zhi opened his mouth wide and didn't say anything for a long time after listening to the boss's talk about the process of last night's negotiation.
It turns out that the real game is to exchange something you don't have for something that others don't have? It's too sexy.
"But boss, why did you only eat one tiger skin chicken feet, and you have to emphasize it."
"Because I am trying to get the skin of a tiger."
Jiang Qin held a can of beer, leaned on the windowsill, took two sips, and his eyes were illuminated by the colorful neon lights outside the window.
Why did Alibaba directly reject Jiang Qin's cooperation request at the beginning?
In fact, it was because they felt that it was not necessary to intervene in the group buying market too early. What if they supported a rubbish and it died in the market competition?
I will wait until everyone has almost finished competing, and then I can buy the best one.
And now, this cooperation agreement uses the college student market as a weight, allowing Alibaba to make a choice in advance and intervene in the group buying market. In fact, Jiang Qin personally exposed himself to the crisis.
But he had no other way.
Group buying was restricted to Linchuan for a whole year just waiting for Alipay. In this link, he had no choice, because among all the third-party payment software, only Alipay and WeChat Pay are the future.
But the emergence of WeChat Pay will have to wait for another three years. Jiang Qin can't wait, and the market will not give him three years, so he can only choose Alipay.
However, group buying websites and e-commerce websites are in a competitive relationship to a certain extent. Once they start to gain momentum, there will definitely be people who will say with satisfaction that the pigs they raised by themselves are finally fat, so let's celebrate the New Year!
However, if you want to kill me, you have to ask the nine-toothed rake in my hand whether it agrees.