The 30% off coupon might not seem like much, but for the average person, the standard cost of dining at the Reverie Inn was pretty steep.
Therefore, once the discount coupon was introduced, customers who had never been to the Reverie Inn before immediately became interested.
They had all heard of the Reverie Inn's reputation but had never visited.
Seizing the opportunity presented by the discount coupons, they brought family and friends to dine at the Reverie Inn.
In a short time, the sales at the Reverie Inn soared, nearly doubling in just a few days.
Lois timely launched a "commoners' menu," which was cheaper than the previous offerings, but customers could only sit in the ground floor lobby.
Moreover, in the ground floor lobby, one couldn't enjoy the Inn's signature dishes or its famously nourishing medicated meals.
At the same time, a 15% service charge was added for the private dining rooms, and the prices for common dishes were the same as those in the lobby.