The wealth that had been accumulated before was all used to purchase the Kuafu Spaceship, bringing new vitality to the once quiet "Squirrel Spaceship," boosting its sales once more.
"Dark Builder," "Squirrel Spaceship," and "Space Navigator" — these three games produced an astoundingly effective cross-promotion effect. Although they are different types of games, and one even has a distinct style, under a shared universe, the games promoted each other and saw their sales soar terrifyingly.
On Bilibili, the well-executed cross-promotion became an excellent case study for operations management, and the previously low-key promotion of "Space Navigator" turned into a strategy for people to constantly analyze.
Some people started analyzing from the perspective of topic selection, pondering why Fang Cheng chose to develop "Dark Builder" first.
Others approached from the angle of ground marketing strategies, analyzing the reasons for using "Squirrel Spaceship" to bridge the games.
