The "Heavenly Demon" ninth cycle event has ended, and related events have been recorded on Wikipedia as a game event etched in history.
What the gamers saw was a legendary and inspirational story, where a broadcaster who was doubted by many ultimately turned the tables with his own power, creating a tale of never giving up in the face of adversity that stirred the blood and added much to talk about.
However, to game developers, the focus of this case should be the marketing techniques used throughout the process.
Using Easter eggs for marketing had been done before, but most of them were harmless Easter eggs that had almost no impact on the game's progress.
But Fang Cheng Studio was different.
