Mercandising, huh...
For some animated films, merchandising is definitely the biggest source of revenue. Those animations with billions of investment do not rely on box office revenue to make a profit. They rely on the merchandise. Do you have any idea how much money Disney has made off this on Earth?
The number must be horrifying!
However, not many live-action movies can sell merchandise, but "Spiderman" is one of them. Firstly, the design of Spiderman's image is really cool. Secondly, the films have received good reviews. I wonder how much they made in box office sales and how the subsequent merchandising rights will be priced based on the influence of this film.
They're going to make a fortune!