As for the others, it was a paradise. Food was abundant and delicious. Their work didn't require them to exert much energy. In fact, most of them barely worked during the day. They were just tasked to enjoy everything, then go outside to sell some of the tasty MSG-flavored food, while inviting people to come to the citadel.
In this way, Alex hoped it would act as a deterrent for immortals to wreak havoc. Even though they didn't care about civilians and saw them as just numbers, this didn't mean immortals didn't need them.
Without normal people, their clan or sect would not run properly, which would end up giving them a headache.
Even if they didn't have any sentiment left, having no force under them would become a huge hassle. For example, when they needed resources.