Violet Mist was one of the first customers of the Emberleaf Trading Firm. However, she also had another identity - One of the Successor Candidates of Whitson Merchant Guild, a guild which ranked 123rd on the Earth Guild Rankings.
One of the few non combat Guilds ranked in the Top 200 of the Earth Guild Rankings, the Whitson Merchant Guild dealt in not only virtual but also real world commodities such as daily groceries and necessities.
The networth of their virtual businesses alone was over 100 Million Musks. Combined with their real world commodity business, they were easily worth over 10 Billion Musks, making them one of the richest corporations in the world.
As the Heiress apparent of such a group, Violet Mist had developed an eye for opportunities. Ever since she had seen the Sacred Threads on sale in the Emberleaf Trading Firm, she realized the potential revenue from trading the items between different Factions.