In the three weeks following the incident with Mr Davis and the press conference which Kimberly had done, both Craig's Realty and Prestige Construction underwent scrutiny, but Kimberly took a proactive stance.
Kimberly had made sure that Mr Davis implemented immediate changes in working conditions on all the building sites, increased safety measures, and set up channels for workers to voice their concerns without fear of reprisal.
As more news outlets covered the story, the narrative shifted from 'Melvin' being the callous CEO to a man willing to rectify mistakes and prioritize the well-being of his workforce.
The injured worker, once a faceless laborer in the construction site, became a symbol of change. Kimberly visited him regularly, ensuring that his recovery was progressing well. The workers, witnessing the positive shifts in their working conditions, began to view Melvin in a new light.