The reason Xu Mu resorted to soul splitting cultivation was out of sheer helplessness.
According to the memories he had acquired, no one in the Path of Gods could practice the Way of Immortals simultaneously.
Even though the present Way of Immortals was considerably different from what it used to be, Xu Mu didn't dare gamble.
Now, his cultivation was sealed in this world, seemingly unproblematic. However, if his cultivation suddenly recovered when he left, a conflict between the two could very well cost him his life.
To prevent this, he had to plan ahead.
If he reaches the final stage, and the Path of Gods is fully cultivated, it would be too late for him to change.
Lu Jingkong, unaware of all this, was eager to cultivate, which was rather amusing.
That said, only Xu Mu dared to do this. Moreover, under normal circumstances, cultivating successfully with only a strand of split soul was impossible, let alone surpassing Lu Jingkong's cultivation rate.