The Western Sea Demon Sect has always been a significant branch within the overall Demon Sect.
The Demon Sect, as a collective of various evil sects, has been dominated by the Underworld King Sect over the years, and often the Sect Master of Underworld King is considered the leader of the Demon Sect.
However, the fragmentation within the Demon Sect might actually be worse than that within the Nine Heavens and Ten Lands. After all, they have neither mutual morals nor shared beliefs, and they are all ruthless individuals chasing their own gains, so it's no surprise that they don't unite.
The common name "Demon Sect" was established during the Ancient Times when a demonic cultivator whose magic skills were unmatched, rallied various sects that were heavily oppressed by the righteous path, binding them into a collective faction called the "Demon Sect". The only common point of all Demon Sect branches is their rejection by the righteous path.