Xu Xiuwen had to come to the Guangming Distillery.
The reason was simple.
The first batch of old Guangming vintage original liquor had been produced.
This batch of vintage original liquor was a blend of the distillery's old stock and new liquor, meaning it was mixed with "old liquor" and "base liquor."
There wasn't much old stock at the Guangming Distillery, but fortunately, the new liquor was positioned as a mid-to-high-end product, so the initial output wasn't very large, and the consumption of old liquor was not extensive.
Thanks to continuous research and development by the distillery's masters, the new liquor was of excellent quality, with the alcohol content reaching 50 degrees as per Xu Xiuwen's requirements.
The new Guangming vintage original liquor was clear, with a rich cellar aroma mixed with a faint aged scent.
The overall flavor was very balanced, making one's mouth water just from the smell.
Its taste was relatively smooth and sweet, with a strong yet refreshing aroma, full body, and a long-lasting aftertaste that was unforgettable.
As soon as the new liquor was released, the distillery's masters tasted it, and everyone praised it highly.
The design of the bottle was strictly according to Xu Xiuwen's specifications.
He had essentially replicated the vintage original liquor bottle from his previous life.
The outer packaging was made of leather, giving it a very high-end and grand appearance.
Everyone who saw the new liquor had only one thought: this liquor would definitely be expensive!
By now, Xu Xiuwen's requirements for the new liquor were mostly met.
With the new liquor produced, the opening ceremony of the distillery was officially on the agenda.
The opening ceremony was extremely important to Xu Xiuwen.
He needed to seize the opportunity to promote the new liquor from Guangming Distillery.
Xu Xiuwen had already discussed and planned the specifics of the opening ceremony with the management team.
Regarding the ceremonial details, Xu Qian was in charge of contacting the etiquette company, so Xu Xiuwen didn't have to worry about it.
His responsibility was to invite leaders.
Since the invitees were significant leaders from Langya City and Guangming City, many could not be invited by phone and required formal invitations delivered in person.
Some leaders were only reachable through Yang Guang's connections.
In the end, the leaders who were invited to the opening ceremony included the Vice Mayor of Langya City, the Mayor and Deputy Mayor of Guangming City, as well as various department heads from Guangming City.
The Guangming Distillery had been a cornerstone enterprise in Guangming City, and even Langya City, contributing steadily to the local community.
When it later went bankrupt, the leaders had tried every possible way to save it but ultimately failed, leading to its sale.
After Xu Xiuwen purchased the distillery, it had remained quiet, with the most significant activity being the hiring of new employees.
The leaders were both worried and hopeful about the distillery's development.
The Vice Mayor of Langya City, who was the nominal leader of the negotiation team at the time, had a vested interest in the distillery's success.
Thus, the invitation to the Vice Mayor went smoothly.
The leaders from Guangming City were also relatively easy to invite.
With so many leaders attending, Xu Xiuwen used this opportunity to contact local TV stations to arrange for interviews and coverage.
The final opening date was set for the morning of May 3rd.
This day happened to be the beginning of summer.
Xu Qian had specifically hired an etiquette company from Langya City.
The night before the opening ceremony, the company had set up the stage and meticulously arranged the event.
The ceremony was scheduled for 10 a.m.
The plan was to have the leaders inspect the distillery at 8 a.m., followed by the opening ceremony with performances arranged by the etiquette company, speeches, and a ribbon-cutting.
After the ribbon-cutting, Xu Xiuwen would host a luncheon for the leaders and take the opportunity to have them taste the newly released vintage original liquor.
On the morning of May 3rd, before 8 a.m., the local TV team had already arrived.
Before 8 a.m., the leaders began to arrive.
Accompanied by the new factory director Xu Chengde and Xu Xiuwen, the official inspection of the distillery began.
The female journalist and camera crew followed and filmed the entire event.
Now, the Guangming Distillery, having undergone staff screening, was filled with genuinely dedicated employees.
The distillery's appearance was entirely different from before, and with the machines operating inside, there was a sense of everything being well-organized and reliable.
The leaders were also very satisfied with the distillery's appearance.
At 10 o'clock, the opening ceremony began.
The singers sent by the etiquette company started their performance.
Xu Xiuwen stayed by the Vice Mayor's side throughout.
The Vice Mayor watched the performance on stage and said with a smile, "Mr. Xu, you're quite accomplished at a young age. I heard you're even a star."
Xu Xiuwen smiled and replied, "I'm not really a star; I just happened to be lucky and acted in a TV drama."
Vice Mayor Xu Chengwei nodded and didn't say more, focusing intently on the performance.
Soon, the performance ended, and it was time for speeches.
As the highest-ranking official present, Vice Mayor Xu Chengwei was the first to take the stage.
The details of the invitation had been coordinated with Vice Mayor Xu Chengwei's secretary in advance.
Xu Chengwei took the stage under the gaze of the audience.
His speech was relatively simple, mainly expressing approval and expectations for the distillery.
After Vice Mayor Xu Chengwei's speech, other leaders took the stage to speak.
After the speeches, it was time for the ribbon-cutting ceremony.
There were four people cutting the ribbon: Vice Mayor Xu Chengwei, the Mayor and Deputy Mayor of Guangming City, and the new owner of the distillery, Xu Xiuwen.
Xu Xiuwen stood out prominently among the three leaders.
Many people had gathered to watch the opening ceremony.
A crowd had assembled below.
They whispered among themselves as they looked at Xu Xiuwen on stage.
Xu Xiuwen, following the host's instructions, completed the ribbon-cutting.
As the ribbon was cut, he felt very excited.
From that moment on, the Guangming Distillery was officially open.
The future of the distillery was yet to be seen.
But Xu Xiuwen was very confident.
He believed that under his management, the distillery would develop in the direction he hoped.
The distillery's employees, especially the old staff, were also moved to tears.
They had initially thought the distillery would close down and that they would be out of jobs, so they were pleasantly surprised to see it reopening.
After the ribbon-cutting, the invited leaders, under Xu Chengde's arrangement, went to the most renowned restaurant nearby for a meal.
This had been discussed in advance with Vice Mayor Xu Chengwei's secretary.
Xu Chengwei himself agreed to stay for lunch.
The other leaders from Guangming City naturally could not leave either.
The leaders proceeded to the restaurant.
Xu Xiuwen stayed at the distillery for an interview with the female journalist.
The female journalist was quite young, looking to be in her twenties.
She was attractive and well-dressed.
During the interview, Xu Xiuwen learned the journalist's name was He Yingjia.
After the interview, Xu Xiuwen personally invited He Yingjia and the cameraman to the restaurant for a meal and gave them red envelopes.
He Yingjia initially declined but eventually accepted after Xu Xiuwen insisted.
The cameraman, however, accepted the envelope without hesitation.
The envelopes Xu Xiuwen gave were generous, each containing 2,000 yuan.
After receiving the money, the attitude of the journalist and cameraman noticeably improved.
However, they politely declined the invitation to the meal, citing other commitments.
Once the events at the distillery were concluded, Xu Xiuwen hurried to the restaurant.
Xu Qian had already reserved the largest private room in advance.
Xu Xiuwen arrived at the private room, pushing open the door.
The leaders inside were having a lively conversation, and the seating arrangements were perfectly arranged, with no one in the wrong seat.
Among the three leaders, one seat was left open.
Naturally, it was reserved for Xu Xiuwen.
Xu Xiuwen walked over and sat down naturally.
After sitting down, he spoke a few brief words and then started ordering dishes.
Before ordering, Xu Xiuwen asked if there were any food preferences or restrictions among the leaders present.
After clarifying, he quickly placed the order.
Once the dishes were ordered, Xu Xiuwen began introducing the new liquor from the distillery.
The leaders had been aware of the new liquor during the distillery inspection but had not tasted it.
Xu Chengde then took out the new liquor that had been prepared in advance and began to promote it.
Not promote, but introduce.
Xu Chengde explained that the distillery had found an ancient formula and improved the brewing process, claiming that the quality of the new liquor had been elevated to a new level.
While introducing the new liquor, Xu Chengde held the packaged bottles.
Looking at the new "vintage original," the leaders in attendance remained silent, but the refined packaging of the new liquor made everyone anticipate it.
The dishes were soon served.
Everyone had a glass of liquor in front of them.
Vice Mayor Xu Chengwei spoke first.
He said, "I am very satisfied with the distillery's progress. Not only have you saved our hometown enterprise, but you have also changed many lives. On behalf of the Langya units, I extend our gratitude. Although you are young, I have great confidence in you. I hope that under your leadership, the distillery will rebuild its glory."
As Xu Chengwei spoke, everyone at the table showed respect.
Xu Xiuwen was somewhat flattered.
Everyone raised their glasses and took a sip of the liquor.
Many people immediately gasped.
Xu Chengwei also exclaimed, "This liquor—"
After pausing, he took another sip and sniffed it, then continued, "This liquor is so fragrant. Not bad, not bad."
The other leaders at the table were also impressed.
In Langya, high-alcohol content liquors were not popular, and the leaders usually drank liquor of around 42 degrees.
The new liquor from Guangming Distillery was 50 degrees.
With the improved brewing process, the leaders found the new liquor's taste very good.
Yang Guang also had some liquor.
He couldn't help but think, "Could it be that the distillery is really going to succeed under him?"
Honestly, although he had contributed significantly to the sale of the distillery, he had no choice in the matter.
Deep down, he didn't hold much hope for the distillery's situation.
After today's inspection, everything at the distillery was orderly.
And the new liquor.
Yang Guang tasted it.
Compared to the old Guangming liquor, it had a noticeably better taste and aroma.
It made him consider buying a bottle to take home and try.
Yang Guang asked Xu Chengde, "Old Xu, this new liquor is called 'vintage original,' right?"
Xu Chengde nodded, "Yes, the new liquor is named 'vintage original.'"
Yang Guang continued, "What is the price for this liquor? If it's not too expensive, I'd like to buy a bottle to take home for my family to try."
Xu Chengde smiled, "The price for the new liquor is 400 yuan per bottle."
Upon hearing this, the table fell silent.
400 yuan per bottle was not cheap.
Xu Chengde felt nervous when he announced the price.
The leaders at the table were all seasoned professionals in the liquor industry.
If they felt that the new liquor was not worth the price, it would reflect market acceptance to some extent.
Fortunately, that did not happen.
The leaders began discussing among themselves.
Xu Chengwei said, "400 yuan per bottle is quite reasonable. I believe this liquor is worth the price."
The other leaders immediately agreed.
Yang Guang couldn't help but comment, "Looks like I can't afford this liquor."
Xu Chengde quickly added, "Vice Mayor Yang, you don't need to worry about not being able to afford our new liquor. If it weren't for the leaders' strategies and efforts to find a way for the distillery, this new liquor might not have been produced at all. Since the distillery has just reopened and the production is limited, we would like to give each leader a bottle of the new liquor as a gift. Please don't refuse our gesture."
Xu Xiuwen suddenly interjected, "Director Xu, although the distillery's production is indeed low, everyone here is like the benefactors of the distillery's revival. Just giving one bottle isn't enough; at least a whole case should be given."
The leaders all laughed at Xu Xiuwen's remark.
Everyone was perceptive and naturally understood that Xu Xiuwen and Xu Chengde were playing a good-cop-bad-cop routine, but no one pointed it out.
Yang Guang, who usually did not accept any gifts or favors, was about to refuse when Xu Chengwei said, "Well, I won't be polite then. The liquor does taste quite good."
With him taking the lead, no one else would refuse.
After several rounds of drinks and dishes, Xu Xiuwen and Xu Chengde personally saw each leader off.
The two exchanged a knowing smile.
So far, everything had gone according to plan without any mistakes.
The feedback on the new liquor from the leaders was also positive.
At the end of the meal, Xu Xiuwen even shamelessly and indirectly asked Xu Chengwei if the new liquor could be used as a special reception liquor for the unit in the future.
This wasn't a difficult task; as long as Xu Chengwei supported it, it would be easy for other units to follow suit.
Xu Xiuwen didn't hold out much hope when he proposed the idea.
However, Xu Chengwei was more agreeable than Xu Xiuwen had imagined and immediately agreed to help recommend the new liquor.
Back at the distillery, Xu Xiuwen called over the Sales Department manager.
The Sales Department manager was one of the salespeople originally hired, but she was only temporary.
Xu Xiuwen had already informed the Sales Department that once they were officially hired, the top performer in sales would become the future manager.
Currently, this girl was merely a temporary stand-in whom Xu Xiuwen favored.
The interim female manager, Jian Xia, was five years older than Xu Xiuwen.
Her education level was not very high, but she was energetic and attractive.
After Jian Xia arrived, Xu Xiuwen asked directly, "How is the new liquor selling?"
Jian Xia replied, "The salespeople have covered the entire Langya City and Guangming City, reaching agreements with many restaurants, hotels, and stores. They have all agreed to stock a batch of goods and see how people react to the new liquor."
Xu Xiuwen shook his head. "You need to cover the entire Langya City, including the county-level cities. Don't limit it to just Guangming City and Langya City proper. Also, since the production of the new liquor is temporarily low, we can't supply small shops. Only supply large hotels and well-known restaurants, and don't supply too much. In the beginning, we need to use some scarcity marketing tactics."
Jian Xia didn't understand what scarcity marketing was, but she followed Xu Xiuwen's instructions.
Xu Xiuwen gave a few more instructions.
After Jian Xia left, Xu Xiuwen sat alone in his office.
He began to think about advertising.