In June 1906, Daimler AG launched a marketing blitz for their motorcycles, covering the headquarters of the Deutsche Welfare Lottery with intriguing black canvas. A giant poster revealed two captivating motorcycles, one ridden by a handsome young man and the other by a blond beauty, capturing the attention of passersby across Germany.
The advertisement campaign sparked immense curiosity and excitement. Spectators were captivated by the novel designs, expressing their eagerness to own such unique motorcycles. The posters and lottery tickets introduced the motorcycles to Germans nationwide.
Daimler invested in newspaper advertisements, highlighting the motorcycles' features and announcing their upcoming sales. The public, however, expressed impatience, wishing the motorcycles were available for purchase sooner.
After a month of anticipation, Daimler officially launched the motorcycles on July 18. The initial batch of 20,000 motorcycles, consisting of 10,000 for men and 10,000 for women, hit the market at prices of 1,500 and 1,000 marks, respectively. Despite the high prices, the motorcycles sold out within a day, stunning both Daimler executives and competitors.
The successful sales exceeded expectations, with buyers recognizing the motorcycles' exceptional value. Those who initially hesitated were left regretful, realizing the missed opportunity. Daimler's rapid sales left an indelible mark on the motorcycle market.
Paul Daimler, astonished by the overwhelming response, reported the sales figures to Qin Tian in Berlin. Despite the shock, Qin Tian remained composed, foreseeing even greater success with the motorcycles' popularity spreading through word of mouth.
"Mr. Daimler, this is only the beginning. With the free advertising of those who have bought our motorcycles, our motorcycles will soon be popular all over Germany, Europe, and the world. When the time comes, orders will flow to Daimler like snowflakes. Are you and the company all ready?" Qin Tian calmly assessed the situation, emphasizing the vast potential for future sales.
"Your Highness, the whole company is ready. After deducting the 20,000 motorcycles sold, we still have 20,000 motorcycles in stock. After expanding the production scale, we can sell 40,000 motorcycles every month in the future," reported Paul Daimler confidently.
"Is the monthly production of 40,000 vehicles really enough? Maybe even the demand in Europe can't be met," Qin Tian expressed his doubt, hinting at the possibility of soaring demand for Daimler motorcycles.