The clothes at Mingda were more than five times expensive than those found outside, yet it hadn't deterred the hordes of consumers who came in droves.
The reason, of course, was the prestige of Mingda brand. Owning an article of clothing with the Mingda logo was, in itself, a status symbol.
Naturally, the high price tag was not met with total approval. Those who couldn't afford to shop at Mingda were understandably discontented.
"Why are your clothes so expensive? The ones outside are much cheaper. What makes you so special?" they would often ask.
Trained in customer service, Mingda's store associates would answer with a standard, yet infectious smile, "Well, sir/ma'am, there's a reason our clothes are expensive. Check out the fabric – it's imported. And the precision in stitching, it's unparalleled. This piece has undergone countless production stages to reach the perfection you now hold."
