Mockingjay Cultural Media company also began its copyright discussing operations with various other industries. By running some surveys on who bought what type of book, which company is looking for these users, and what operations can be done in collaboration with them, making plans and approaching them. Many medium-sized beverages and juice companies, and dairy companies were attracted to various proposals.
Some children's clothing companies were also attracted by some of the design plans of memes made out of characters from the books published by Pegasus Books.
Some companies needed the author's influence or authors as spokespersons for certain products, and Mockingjay became an agency to connect them.
With data to support many operations were easy to discuss. You know in the Internet fan economy of later generations it was summarized that you don't need a million followers to become a millionaire. You just need a thousand loyal fans. Just catering to the needs of these thousand fans you can push various products to earn millions.
Mockingjay also started conducting various events around authors and books, such as signings and fan meetings, as well as marketing other derivatives that were launched around the author/the book. These events were small-scale and very targeted, Mockingjay didn't spend much money, and some events the sponsors even paid for.
Slowly the influence of Pegasus Books and Lone Star Toy factories was increasing, although the general public did not notice changes, those in the industry had heard of their actions.
Alan didn't participate in the daily management of the company. He created a system for how he wanted the company to run. He generally participated in employee training or idea-sharing sessions and shared his ideas (successful cases in the 21st century). And decision-making conferences. At other times he is at home in his study, he has his study now, polishing his books, and checking some documents that he needs to sign. He hired his housekeeper's daughter, Elise Brown, as his secretary and basically, she was responsible for running around.
The books that he had summarized with the knowledge from access to the internet, he didn't want to be known as the author of all those books, so he created a studio system. Then he registered various studios at home and abroad and affiliated them to Mockingjay. Some were empty shell companies, some hired a few editors to manage them, then outlined some successful books and hired ghostwriters to complete them. When asked about the author it would be convenient to bring up the system and say, "Our company researched what content a particular group of users would like to read, and based on suggestions we summarized various outlines and hired studios to complete these works", how wonderful right just like the Hollywood movie-making assembly line in later generation, something for the publishing industry. Cheers.
Slowly all the books written by Alan were also released, although they didn't cause much public sensation, the sales were gratifying, and even the reviews and word of mouth were good. Among particular certain books were very famous.
With various successful cooperations, good sales of various books, and even sales of some old books catching fire again. The toy factory also saw a rise in sales of various new products. Mockingjay had abundant cash flow in hand.
Alan finally planned to roll out the first two volumes of the Harry Potter series and conduct extensive marketing and even various cooperative marketing with other brands to form a widespread craze. From clothing to toys, various merchandise, and even some lenticular cards were prepared. Just like movie promotions, ads in newspapers, posters in bookshops. It's September now, in a month it will be Halloween, and it will be easy to market and increase attention.
Various articles in newspapers were also published such as "Enter the magical world of Harry Potter, where anything is possible and adventure awaits. Follow the journey of Harry, Ron and Hermione as they face the dark forces of Lord Voldemort and his followers. The Harry Potter series is a must-read for fans of fantasy, mystery and magic.", and "the Harry Potter series. Join Harry, Ron and Hermione as they embark on an epic quest to defeat the evil Lord Voldemort and save the wizarding world. From flying brooms to talking snakes, from enchanted castles to hidden chambers, from loyal friends to deadly foes, the Harry Potter series is a spellbinding adventure that you will never forget.". Some newspapers even published discussions on the wizarding world.
With the marketing of Mockingjay, even other collaborative brands started their propaganda and marketing. Harry Potter became a social phenomenon once again in another world and so did its creator, the six-year-old genius boy, Alan Walker.