Dongwang Gong and Elder Red Cloud, one died for fame and the other for gain. If they had simply refused Hongjun Daizu's offer back then, they wouldn't have met their unfortunate ends today.
High above Heaven's Court, Haotian saw that Queen Mother of the West had offered the dragon-headed cane, a smile spread across his face, and he repressed his desire to intervene.
Dongwang Gong and Jiang Chen were different. Dongwang Gong, being a destined Emperor of Heaven with the dragon-headed cane in his hand, indeed had the qualifications to compete for a divine throne.
But not Jiang Chen. In his hands, the dragon-headed cane was just a powerful Innate Spiritual Treasure. Haotian naturally felt at ease about this.
Ultimately, the most important factor is that Jiang Chen was a junior. Haotian, as one of the apex Great Divine Transcendents in the Prehistoric World, had his pride. It was bearable to fear a peer, but fearing a junior, what kind of sense did that make?